Date: April 5, 2018
Category: Marketing
Last Thursday, Doug Gilliatt, our Director of Client Services, reviewed the website of eDoctorWeb, a competitor of ours, in which he acknowledged their compliment to our marketing prowess by copying key marketing messages from our company home page. So today we pushed that out on Facebook and tagged them so that they got notice of Read More
Date: March 29, 2018
Category: Marketing
Imitation is the sincerest form of flattery We’re feeling pretty good right now. A competitor in the dental websites niche, eDoctorWeb, thinks that we have great stuff. We know this because they have copied key marketing messages from our company website. We discovered them this past week. This is better than a great online review. Read More
Date: January 10, 2018
Category: Marketing
We’re working on a new website for a client who produces high quality dentistry in an upscale community. This client some time ago had hired a marketing agency to create some brand messaging for them, with the idea that they might use some of the branding ideas in a new website. The agency suggested a Read More
Date: August 15, 2017
Category: Marketing
While browsing online recently, I ran into an article from a couple of years ago from Mother Jones magazine, Is Your Dentist Ripping You Off? The author was commenting on an op-ed she saw in the ADA News about “creative diagnosis,” a term used to describe the practice of peddling unnecessary treatments to patients. If Read More
Date: June 29, 2017
Category: Marketing
I was looking at the website of a prospective client who contacted us for help with his internet marketing. The first link in his menu, just to the right of the link to the home page, was to a page titled, “Why Choose Us?” It was clear to me, from this “Why Choose Us” page Read More
Date: June 22, 2017
Category: Marketing
Dentists have an advantage that many small businesses do not. People have to see a dentist. They may not like it, but they will eventually step foot through your doors. The great part is, through a few marketing tricks, and a friendly staff, you can create a community of patients that actually love coming to Read More
Date: May 8, 2017
Category: Marketing
Monitoring Your Website Performance Some of you may not realize how closely we watch your website performance and how invested we are in your success, so we thought it would be good to write an article about that. There is a lot that goes on here at Infinity Dental Web behind the scenes. Let’s give Read More
Date: January 18, 2017
Category: Marketing
While dental health and tech-savvy millennials don’t seem to go hand in hand, this age range is one that dental practices should pay attention to. The generation born between approximately 1982-2012 now outnumbers the infamous Baby Boomer generation, and with that comes spending power. A large majority of this generation are making their own income and Read More
Date: January 2, 2017
Category: Marketing
Move aside Google, Facebook reigns supreme (once again), and this time it’s in the online advertising kingdom. Its ease of use, and multi-faceted ROI (return on investment) makes it a dream for a dental practice to use. ROI on Ads Tracking ROI on Facebook Ads is easier, in some aspects, than tracking the ROI of Read More
Date: December 22, 2016
Category: Designs
Some companies are pushing the use of pop-up windows on dental practice websites for one of two purposes. Either they are trying to gather email addresses for email marketing campaigns targeting people who have visited the website, or they are offering to have patients chat with someone online. These techniques obviously provide some benefits. But Read More
