Date: January 8, 2019
Category: Marketing
When it comes to marketing your Dental practice, there are a lot of options—organic SEO, Google Adwords, videos, social media, and local search are just a few examples. But what about Yelp? Let me explain to you why you should include Yelp in your online marketing mix. Yelp Is an Easy and Effective Marketing Tool Read More
Date: March 22, 2018
Category: Reputation Management
2017 was a tough year for Google and its review policies. We saw an increase in spam reviews where fake negative reviews were being placed on businesses as well as crazy stories of how certain businesses were soliciting reviews in mass quantities. Yelp has set a pretty decent bar for trustworthiness of reviews. As complaints Read More
Date: July 15, 2016
Category: Local Search
As we optimize the web presence of your practice, our largest focus is on getting you ranked in Google’s general search. If someone sits down at their computer and does a search for “mycity dentist,” or uses similar search terms, you want to be highly ranked. But one of the trends on the Internet is Read More
Date: December 28, 2015
Category: Reputation Management
But Yelp is also powerful and useful. I have written before about Yelp and have been highly critical. They can be manipulative and bully-like. While they claim no bias based on advertising money, we have several stories from clients that contradict that claim. But I also have a lot of respect for Yelp. They are Read More
Date: June 25, 2015
Category: Reputation Management
It happened again—another report about Yelp trying to “extort” a business to advertise, threatening to harm its rankings on Yelp if they didn’t “play ball.” One of our clients on the east coast said that when they told Yelp that they were canceling their advertising, the advertising rep threatened that they would have a hard Read More
Date: June 11, 2015
Category: Reputation Management
The importance of online reviews of your dental practice continues to grow. Our research shows that a slowly growing percentage of prospective patients are checking reviews before they make an appointment. Right now that percentage is at slightly more than 50%. So how do you manage these reviews to help attract new patients? Tip Number Read More
Date: June 4, 2015
Category: Reputation Management
Here at Infinity Dental Web, we’re making a couple of changes to our Reputation Management offerings. We’re about to introduce the Infinity Dental Web Reviews Management Tool. It sends an email to your patient who just had a visit, asking for feedback on their visit. If the feedback is positive, it automatically generates another email Read More
Date: October 28, 2014
Category: Video
In this video, you will learn how important reviews are to your practice. You will also learn things to do and things not to do while building your online reputation. So what is the take-home lesson here? Pay attention to your reviews – your prospective patients are.
Date: September 30, 2014
Category: Reputation Management
Yelp transferred to your school in 2004. He seemed nice enough at first. He claimed he could rid the school of fraudulent reviews and keep online reviews the trusted practice it was always meant to be. He came onto the schoolyard one day at recess, assessed the campus and decided who he would make Read More
Date: September 3, 2014
Category: Reputation Management
A little over two months ago I posted information about surveys from BrightLocal and Search Engine Land showing the trends in the use of online reviews by the public. Just over 60% of those surveyed in 2011 said that they used online reviews to determine whether or not a local business was a good business. Read More
