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Marketing

Harness the Power of Yelp for Your Dental Practice

Harness the Power of Yelp for Your Dental Practice

Date: July 1, 2019

Category: Marketing

Author: Lindsey Bouffard

When it comes to marketing your Dental practice online, there are a lot of options—organic SEO, Google Adwords, videos, social media, and local search are just a few examples. But what about Yelp? Let me explain to you why you should include Yelp in your online marketing mix. Yelp Is an Easy and Effective Marketing  Read More

Tags: Pumphrey, Yelp, Yelp ads, Yelp enhanced profile, Yelp rankings, Yelp Reviews

Key Trends We’ve Discovered Through Our Market Research

Key Trends We’ve Discovered Through Our Market Research

Date: March 13, 2019

Category: Marketing

Author: Lindsey Bouffard

At Infinity Dental Web, we spend time each week talking to patients who schedule appointments with our clients after visiting their websites. We learn valuable information from their feedback, and we use it to stay on top of our marketing strategies. We’ve been doing this research for a while now, and we’ve identified some key  Read More

Tags: dental patients, dental website, Dental Website Design, Facebook, Infinity Dental Web, local search, marketing, marketing research, patient referrals, Patient Reviews, Yelp Reviews

Significance of the Updated Google Reviews Guidelines

Online reviews being represented as a game of chess
Online reviews being represented as a game of chess

Significance of the Updated Google Reviews Guidelines

Date: March 22, 2018

Category: Reputation Management

Author: Kaycie Smith

2017 was a tough year for Google and its review policies.   We saw an increase in spam reviews where fake negative reviews were being placed on businesses as well as crazy stories of how certain businesses were soliciting reviews in mass quantities.  Yelp has set a pretty decent bar for trustworthiness of reviews.  As complaints  Read More

Tags: fake reviews, filtered reviews, Google My Business, google review guidelines, Google Reviews, Google+, negative reviews, online reputation management, online reviews, positive reviews, reputation management, review algorithm, review filter, review guidelines, review solicitation, reviews, SEO, spam reviews, Yelp, Yelp Reviews

How Does Your Practice Rank on Yelp?

Practice rank yelp
Practice rank yelp

How Does Your Practice Rank on Yelp?

Date: July 15, 2016

Category: Local Search

Author: David Hall

As we optimize the web presence of your practice, our largest focus is on getting you ranked in Google’s general search. If someone sits down at their computer and does a search for “my city dentist,” or uses similar search terms, you want to be highly ranked. But one of the trends on the Internet  Read More

Tags: Alexa, Amazon Echo, Siri, Yelp, Yelp rankings, Yelp Reviews

Yes, Yelp is a four-letter word, but . . .

Yes, Yelp is a four-letter word, but . . .

Date: December 28, 2015

Category: Reputation Management

Author: David Hall

But Yelp is also powerful and useful. I have written before about Yelp and have been highly critical. They can be manipulative and bully-like. While they claim no bias based on advertising money, we have several stories from clients that contradict that claim. But I also have a lot of respect for Yelp. They are  Read More

Tags: Amazon Echo, iPhone search, Siri, Yelp, Yelp manipulating, Yelp Reviews

Is Yelp manipulating its rankings based on advertising?

Yelp threatens businesses
Is Yelp manipulating its rankings based on advertising?

Is Yelp manipulating its rankings based on advertising?

Date: June 25, 2015

Category: Reputation Management

Author: David Hall

It happened again—another report about Yelp trying to “extort” a business to advertise, threatening to harm its rankings on Yelp if they didn’t “play ball.” One of our clients on the east coast said that when they told Yelp that they were canceling their advertising, the advertising rep threatened that they would have a hard  Read More

Tags: Business Insider, extortion, false advertising, hard bargaining tactics, Levitt v Yelp, Yelp, Yelp court case, Yelp extortion, Yelp manipulating, Yelp rankings, Yelp Reviews

Six Tips for Reputation Management

Six Tips for Reputation Management

Six Tips for Reputation Management

Date: June 11, 2015

Category: Reputation Management

Author: David Hall

The importance of online reviews of your dental practice continues to grow. Our research shows that a slowly growing percentage of prospective patients are checking reviews before they make an appointment. Right now that percentage is at slightly more than 50%. So how do you manage these reviews to help attract new patients? Tip Number  Read More

Tags: automated reviews tool, Google Reviews, handling online reviews, link to your reviews, negative reviews, online reviews, respond to negative reviews, Yelp check-in, Yelp Reviews, Yelp reviews guidelines

Two different ways to manage your online reputation

Importance of dentist reviews
Two different ways to manage your online reputation

Two different ways to manage your online reputation

Date: June 4, 2015

Category: Reputation Management

Author: David Hall

Here at Infinity Dental Web, we’re making a couple of changes to our Reputation Management offerings. We’re about to introduce the Infinity Dental Web Reviews Management Tool. It sends an email to your patient who just had a visit, asking for feedback on their visit. If the feedback is positive, it automatically generates another email  Read More

Tags: automated reviews tool, Google Reviews, Infinity Dental Web Reviews Management Tool, Kudzu Reviews, local search, local search rankings, Maps SEO, Mary Bowling, Yelp, Yelp Reviews, Yelp reviews guidelines

Video: Importance of Online Reviews of Dentists

Video: Importance of Online Reviews of Dentists

Date: October 28, 2014

Category: Video

Author: Danielle Azar

In this video, you will learn how important reviews are to your practice. You will also learn things to do and things not to do while building your online reputation.   So what is the take-home lesson here? Pay attention to your reviews – your prospective patients are.

Tags: creative video, Google Reviews, how to, online reviews, SEO, Yelp Reviews, YouTube Channel, YouTube videos

Why Yelp is Like a Schoolyard Bully

Why Yelp is Like a Schoolyard Bully

Why Yelp is Like a Schoolyard Bully

Date: September 30, 2014

Category: Reputation Management

Author: Lori Shepherd

  Yelp transferred to your school in 2004. He seemed nice enough at first. He claimed he could rid the school of fraudulent reviews and keep online reviews the trusted practice it was always meant to be. He came onto the schoolyard one day at recess, assessed the campus and decided who he would make  Read More

Tags: Business, Google+, negative reviews, online reviews, Review, reviews credibility, reviews visibility, San Francisco, SEO, United States Court of Appeals for the Ninth Circuit, Yelp, Yelp Reviews

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