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Local Search

Archives for June 2015

What Dentists should know about local search

Google local search anatomy
Google local search anatomy

What Dentists should know about local search

Date: June 29, 2015

Category: Local Search

Author: Jaren Martineau

Google is continually trying to improve its search engine and is routinely tinkering with better ways to deliver the results that people are looking for. With the rise in the number of searches that are being made from mobile devices and Google’s increased ability to detect searchers’ locations, local search is gaining importance. It is important  Read More

Tags: click through ratio, Google Reviews, Google+, local pack, local search, local search ecosystem, NAP, Nap consistency, online reviews, Search engine marketing, SEO, Yelp

Instabits

Instabits

Date: June 26, 2015

Category: Social Media for Dentists

Author: Danielle Azar

Instagram for desktop gets a makeover!   The new layout features larger pictures and offers much less clutter with more white space. They also got rid of the old header they used to have. Overall, I like the new layout. I just wish there was an upload feature for desktop so I don’t have to burn  Read More

Tags: Instagram, instagram 2.0, new instagram features, Social Media, Social Media for Dentists, social media makeovers, social media news, tech news

Is Yelp manipulating its rankings based on advertising?

Yelp threatens businesses
Is Yelp manipulating its rankings based on advertising?

Is Yelp manipulating its rankings based on advertising?

Date: June 25, 2015

Category: Reputation Management

Author: David Hall

It happened again—another report about Yelp trying to “extort” a business to advertise, threatening to harm its rankings on Yelp if they didn’t “play ball.” One of our clients on the east coast said that when they told Yelp that they were canceling their advertising, the advertising rep threatened that they would have a hard  Read More

Tags: Business Insider, extortion, false advertising, hard bargaining tactics, Levitt v Yelp, Yelp, Yelp court case, Yelp extortion, Yelp manipulating, Yelp rankings, Yelp Reviews

The Benefits of Facebook Marketing for Dentists

The Benefits of Facebook Marketing for Dentists

The Benefits of Facebook Marketing for Dentists

Date: June 24, 2015

Category: Social Media for Dentists

Author: Heather

  Big Benefits of Facebook Marketing for your Dental Practice Facebook is not only a great way for people to stay in touch via social media, but it is also a perfect marketplace for businesses to advertise their companies and practices. Facebook is especially a great networking tool for dentists to market their dental practices. Here is  Read More

Tags: dental marketing, Dental SEO, Dental Website Design, Dental Websites, Facebook 101, facebook business pages, Facebook Fan Pages, Facebook marketing, facebook page set-up

Five Ways Your Website Can Attract New Patients

dentist atmosphere
Five Ways Your Website Can Attract New Patients

Five Ways Your Website Can Attract New Patients

Date: June 15, 2015

Category: Marketing

Author: Heather

  Choosing the right dentist is more important than most people may think, especially when the dentist will be providing dental care for more than one family member. Because some people tend to have an innate fear of getting in the dentist chair, they need to know that they are in the best hands possible.  Read More

Tags: choosing a dentist, Dental hygienist, dentistry

5 Ways Social Media Can Build Your Dental Empire

5 Ways Social Media Can Build Your Dental Empire

5 Ways Social Media Can Build Your Dental Empire

Date: June 11, 2015

Category: Social Media for Dentists

Author: Danielle Azar

  As you know, social media has been a key marketing buzzword for years now with businesses all over the world building meaningful relationships with their customers that drive real sales. Something you might not have known is that Infinity Dental Web has had their very thriving own social media department since 2012 run by  Read More

Tags: dental marketing, internal marketing, link building, patient referrals, patient spending habits, SEO, social blogs, social communities, social media customization, Social Media for Dentists, website traffic

Six Tips for Reputation Management

Six Tips for Reputation Management

Six Tips for Reputation Management

Date:

Category: Reputation Management

Author: David Hall

The importance of online reviews of your dental practice continues to grow. Our research shows that a slowly growing percentage of prospective patients are checking reviews before they make an appointment. Right now that percentage is at slightly more than 50%. So how do you manage these reviews to help attract new patients? Tip Number  Read More

Tags: automated reviews tool, Google Reviews, handling online reviews, link to your reviews, negative reviews, online reviews, respond to negative reviews, Yelp check-in, Yelp Reviews, Yelp reviews guidelines

New Panda Update for June 2015

New Panda Update for June 2015

New Panda Update for June 2015

Date: June 5, 2015

Category: SEO

Author: David Hall

The Search Marketing Expo (SMX) for advanced search engine professionals took place this past week in Seattle and the big announcement there came from Google’s Gary Illyes. According to Illyes we should be seeing a Panda data refresh in the next 2 to 4 weeks. Illyes was clear that this is not an algorithm alteration, but  Read More

Tags: Dental SEO, Google algorithm, Google panda update, Google rankings, quality content, SEO, smx, thin content

Two different ways to manage your online reputation

Importance of dentist reviews
Two different ways to manage your online reputation

Two different ways to manage your online reputation

Date: June 4, 2015

Category: Reputation Management

Author: David Hall

Here at Infinity Dental Web, we’re making a couple of changes to our Reputation Management offerings. We’re about to introduce the Infinity Dental Web Reviews Management Tool. It sends an email to your patient who just had a visit, asking for feedback on their visit. If the feedback is positive, it automatically generates another email  Read More

Tags: automated reviews tool, Google Reviews, Infinity Dental Web Reviews Management Tool, Kudzu Reviews, local search, local search rankings, Maps SEO, Mary Bowling, Yelp, Yelp Reviews, Yelp reviews guidelines

The Right Step: Facebook Business Advertising

The Right Step: Facebook Business Advertising

The Right Step: Facebook Business Advertising

Date: June 2, 2015

Category: Social Media for Dentists

Author: Jaz

As the adaptation of mobile search pursues, it becomes more evident how social media attains popularity, particularly Facebook. The convergence of Facebook and online marketing yields greater advertising power, touching the aspect of click-through rates and sign-ups. Many studies show that for the past years, Facebook dominated the social media kingdom, leaving a huge mark  Read More

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