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Archives for November 2015

Meet the Team: Becky Kolosik

Meet the Team: Becky Kolosik

Date: November 30, 2015

Category: Meet the Team

Author: Heather

We thought it’d be nice to introduce ourselves, so each week we’re shining a spotlight on a member of the Infinity Dental Web team. Becky–bringing life to words and brands. Job Title Content Writer & Social Media Manager What’s that like? As a content writer, I create web content and monthly blogs for our dental  Read More

Tags: 80s, A&W, brand, breakfast, breast cancer, carhop, Christmas, Christmas morning, content, Debbie Gibson, digital, family, German, grandparents, inbound, Karaoke, marketing, Maya Angelou, parent, parenting, root beer, search, SEO, Social Media, Social Media for Dentists, sushi, Teenagers, teens, think pink, writing

I like it when our competitors copy us

I like it when our competitors copy us

Date: November 23, 2015

Category: Company News

Author: David Hall

Yes, I like it when competitors copy us. Well, to an extent. Some things that we do differently are closely guarded secrets. Other things are by their nature out there for everyone to see. I don’t want competitors copying our closely guarded secrets, which is why we have a strictly worded confidentiality agreement for all  Read More

Tags: dental website trade-in, Officite, online marketing innovations, Sesame Communications

Meet the Team: Michael Brinson

Meet the Team: Michael Brinson

Date: November 16, 2015

Category: Meet the Team

Author: Michael Brinson

We thought it’d be nice to introduce ourselves, so each week we’re shining a spotlight on a member of the Infinity Dental Web team. Michael, our technical director, is taking action! Job Title Technical Director What’s that like? I get to work with the best tech team there is! I collaborate with our team to  Read More

Tags: board games, client, Dentist, English, family, Karoke, Les Miserables, Marketing for Dentists, movie quotes, newspaper, paperboy, Pig Latin, Portuguese, process, Stars, Sunday, tag, task management, Technical Director, technology, The Martian, Wordpress

How many prospective dental patients read reviews?

Importance of online reviews to dentists
Importance of online reviews to dentists

How many prospective dental patients read reviews?

Date: November 11, 2015

Category: Reputation Management

Author: David Hall

I wanted to give an update on continuing online marketing research here at Infinity Dental Web. Back on September 3, 2014, I wrote a post reporting on the use of reviews by prospective dental patients who are searching for a dentist on the Internet. At that time I reported that we were showing that 41%  Read More

Tags: Google Reviews, local pack, online reviews

Two Big Reasons Your Dental Website Design Matters

Two Big Reasons Your Dental Website Design Matters

Date: November 10, 2015

Category: Designs

Author: David Hall

There are two big reasons that your dental website design is critical to your online marketing efforts. The first is because of its role in converting visitors into patients. Let me illustrate this with a case study. Case Study #1 Early last year, we took on a new client that I will call Dr. H.  Read More

Tags: budget-conscious patients, Cosmetic Dentistry, emotional connection, expensive website design, Google panda update, high-end website design, Michael Andre, neuromarketing, neuroscience, target market, website conversions

Keeping Up With the Facebook

Keeping Up With the Facebook

Date: November 5, 2015

Category: Social Media for Dentists

Author: Heather

My intention for this post was to touch on changes recently implemented on several social media platforms. And then I started writing. When the Facebook section got to four pages, I decided to just focus on the Book. As Tiffany, Devo, or the Baha Men can tell you, getting to the top is easy, staying at the  Read More

Tags: advertising, app, Blab, connect, dental social media, dental social media blogs, dentists, Facebook, Instagram, Internet, LinkedIn, marketing, meerkat, online, periscope, post, smartphone, social, Social Media, Social Media for Dentists, technology, Twitter, Web

Meet the Team: Sonora Martineau

Meet the Team: Sonora Martineau

Date: November 2, 2015

Category: Meet the Team

Author: Heather

We thought it’d be nice to introduce ourselves, so each week we’re shining a spotlight on a member of the Infinity Dental Web team. Sonora’s making sure things are right. Job Title Marketing Assistant What’s that like? I ensure that our client’s proper information appears online. The consistency and availability of this information in the  Read More

Tags: Analytics, analyze, creepy, fast food, first job, heaven, job, Karaoke, lion, marketing, marketing assistant, movies, optimistic, pizza, power, self motivation, singing, strong, The Visit

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