Date: January 10, 2018
Category: Marketing
We’re working on a new website for a client who produces high quality dentistry in an upscale community. This client some time ago had hired a marketing agency to create some brand messaging for them, with the idea that they might use some of the branding ideas in a new website. The agency suggested a Read More
Date: August 15, 2017
Category: Marketing
While browsing online recently, I ran into an article from a couple of years ago from Mother Jones magazine, Is Your Dentist Ripping You Off? The author was commenting on an op-ed she saw in the ADA News about “creative diagnosis,” a term used to describe the practice of peddling unnecessary treatments to patients. If Read More
Date: June 29, 2017
Category: Marketing
I was looking at the website of a prospective client who contacted us for help with his internet marketing. The first link in his menu, just to the right of the link to the home page, was to a page titled, “Why Choose Us?” It was clear to me, from this “Why Choose Us” page Read More
