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The Latest in Local Search

person holding a computer -image labeled with the words local seo?
person holding a computer -image labeled with the words local seo?

The Latest in Local Search

Date: December 27, 2019

Category: Local Search

Author: Kaycie Smith

As we come to the end of the year, let’s take a look at the current status of local search. First, for those who may not know, let’s explain what we mean by local search. There are two broad categories of search engine optimization or SEO. One is general search, which is the basic SEO  Read More

Tags: GMB, Google Maps, Google My Business, Google places, Google+, Google+ Local, knowledge graph, knowledge panel, local seo, Mary Bowling, Medic update, mike blumenthal, Moz, Search Engine News

The Rise of DuckDuckGo

DuckDuckGo logo - picture of a duck with the words under it
DuckDuckGo logo - picture of a duck with the words under it

The Rise of DuckDuckGo

Date: December 9, 2019

Category: SEO

Author: David Hall

To stay abreast of what is going on with search, we subscribe to a number of services from Search Engine News, including their monthly podcast updates. In one of those podcasts earlier this year, they announced that they were going to now be including update reports on the search engine DuckDuckGo, added to their reports  Read More

Tags: algorithmic unfairness, anti-Semitism, Bing, DuckDuckGo, Google algorithm, Google rankings, Google+, Jack Dorsey, Medic update, New York Times, Search Engine News, Twitter

Customer Feedback and Review System Platforms

Review Platforms
Review Platforms

Customer Feedback and Review System Platforms

Date: May 5, 2018

Category: Reputation Management

Author: Kaycie Smith

As a follow up to my article written about the new Google review guidelines, I wanted to speak a bit about the use of review-generating programs. Popular review software programs include: BirdEye, Lighthouse 360, GetFiveStars, Smile Reminder, and Podium. While no mention was made in Google’s new guidelines about these programs, they have raised many questions about  Read More

Tags: automated reviews tool, BirdEye, google review guidelines, Google Reviews, Google+, Lighthouse 360, negative reviews, positive reviews, review solicitation, reviews, solicited reviews, spam reviews, Yelp

Significance of the Updated Google Reviews Guidelines

Online reviews being represented as a game of chess
Online reviews being represented as a game of chess

Significance of the Updated Google Reviews Guidelines

Date: March 22, 2018

Category: Reputation Management

Author: Kaycie Smith

2017 was a tough year for Google and its review policies.   We saw an increase in spam reviews where fake negative reviews were being placed on businesses as well as crazy stories of how certain businesses were soliciting reviews in mass quantities.  Yelp has set a pretty decent bar for trustworthiness of reviews.  As complaints  Read More

Tags: fake reviews, filtered reviews, Google My Business, google review guidelines, Google Reviews, Google+, negative reviews, online reputation management, online reviews, positive reviews, reputation management, review algorithm, review filter, review guidelines, review solicitation, reviews, SEO, spam reviews, Yelp, Yelp Reviews

How important is user experience?

How important is user experience?

Date: July 6, 2017

Category: SEO

Author: Kaycie Smith

Over the past several months we have read many posts and articles from leaders in the SEO industry about user experience and its importance. A quick search in Google garnered no less than 10 articles by MOZ alone on this very topic. Here at Infinity Dental Web, we have seen firsthand the impact user experience  Read More

Tags: Dental SEO, Dental Website Design, Dental Websites, Google+, Infinity Dental Web, Internet Marketing, Moz, SEO, user experience, ux, websites, Yin-Yang

Searching for a Dentist “Near Me”

Searching for a Dentist “Near Me”

Date: December 1, 2016

Category: SEO

Author: David Hall

  Infinity Dental Web participates each month in an online discussion group moderated by search engine experts. It helps us stay abreast of all the changes in the online world. Sponsored by Search Engine News, we have found it a very valuable resource. This morning I was listening to the recording of November’s discussion group.  Read More

Tags: "near me" searches, Google+, local search, near me, Search Engine News, SEO myths, SEO urban legends

Employee Advocacy: The Marketing Tool You’re Not Using, But Should Be

Employee Advocacy: The Marketing Tool You’re Not Using, But Should Be

Date: June 20, 2016

Category: Social Media for Dentists

Author: Heather

Shortly before her departure from a previous employer of mine, a friend of mine shared a news story about the organization accompanied by a negative—and incorrect—comment. Not important to the story, but her departure wasn’t as a result of the comment. I badly wanted to correct her. Not to argue. Not because I agreed. Nor  Read More

Tags: app, Blab, brand ambassador, content marketing, dentists, employee advocacy, employee ambassador, Facebook, Google Plus, Google+, hashtag, inbound, Instagram, LinkedIn, lululemon, marketing, Medium, meerkat, periscope, post, Snapchat, social, Social Media, Social Media for Dentists, social media policy, Tumblr, Twitter, Vimeo, Vine, YouTube

Client Showcase: Stephen Doan, DMD, Aesthetic Restorative Dentistry

Client Showcase: Stephen Doan, DMD, Aesthetic Restorative Dentistry

Date: May 19, 2016

Category: Feature Client

Author: Heather

Stephen Doan, DMD, Aesthetic Restorative Dentistry The dental practice of Dr. Stephen Doan combines the science of dentistry and the art of a beautiful smile. Dr. Doan has been practicing cosmetic dentistry for more than 30 years and is extremely passionate about delivering aesthetically beautiful dentistry. Dr. Doan is an accredited member of the American  Read More

Tags: advertising, Blog, content marketing, dental website, Dentist, dentists, Facebook, Google+, inbound marketing, Instagram, Internet, LinkedIn, local search, Maps, marketing, Marketing for Dentists, near me, online, post, responsive design, results, sem, SEO, social, Social Media, Social Media for Dentists, Twitter, Web, web design, website

7 Easy Tips for Killer Social Video

7 Easy Tips for Killer Social Video

Date: May 11, 2016

Category: Social Media for Dentists

Author: Heather

Eighty-nine million people in the United States watched 1.2 billion online videos today. Fifty-two percent of consumers say that watching product videos make them more confident in online purchase decisions. And, 96 percent of consumers find videos helpful when making purchase decisions online. Your social video content needs to be on point Whether you’re

Tags: app, Blab, connect, content marketing, dentists, Facebook, Google+, hashtag, inbound, Instagram, Internet, live video, marketing, meerkat, periscope, post, smartphone, Snapchat, social, Social Media, Social Media for Dentists, technology, tsu, Tumblr, Twitter, Vimeo, Vine, YouTube

Client Showcase: Sirin Dentistry

Client Showcase: Sirin Dentistry

Date: March 15, 2016

Category: Feature Client

Author: Heather

Sirin Dentistry Sirin Dentistry is a bread and butter restorative practice in Elgin, Illinois. Dr. Sirin is a general dentist with extensive experience in cosmetic dentistry. Dr. Sirin is an active member of many prominent dental associations including the American Academy of Cosmetic Dentistry, American Dental Association, Illinois State Dental Society ,and the Chicago Dental  Read More

Tags: AACD, advertising, American Academy of Cosmetic Dentistry, American Dental Association, Blog, Chicago Dental Society, content marketing, dental website, Dentist, dentists, Facebook, Google+, Illinois State Dental Society, inbound marketing, Instagram, Internet, LinkedIn, local search, Maps, marketing, Marketing for Dentists, near me, online, post, responsive design, results, sem, SEO, social, Social Media, Social Media for Dentists, Twitter, Web, web design, website

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