Date: May 5, 2018
Category: Reputation Management
As a follow up to my article written about the new Google review guidelines, I wanted to speak a bit about the use of review-generating programs. Popular review software programs include: BirdEye, Lighthouse 360, GetFiveStars, Smile Reminder, and Podium. While no mention was made in Google’s new guidelines about these programs, they have raised many questions about Read More
Date: March 22, 2018
Category: Reputation Management
2017 was a tough year for Google and its review policies. We saw an increase in spam reviews where fake negative reviews were being placed on businesses as well as crazy stories of how certain businesses were soliciting reviews in mass quantities. Yelp has set a pretty decent bar for trustworthiness of reviews. As complaints Read More
Date: July 6, 2017
Category: SEO
Over the past several months we have read many posts and articles from leaders in the SEO industry about user experience and its importance. A quick search in Google garnered no less than 10 articles by MOZ alone on this very topic. Here at Infinity Dental Web, we have seen firsthand the impact user experience Read More
Date: December 1, 2016
Category: SEO
Infinity Dental Web participates each month in an online discussion group moderated by search engine experts. It helps us stay abreast of all the changes in the online world. Sponsored by Search Engine News, we have found it a very valuable resource. This morning I was listening to the recording of November’s discussion group. Read More
Date: June 20, 2016
Category: Social Media for Dentists
Shortly before her departure from a previous employer of mine, a friend of mine shared a news story about the organization accompanied by a negative—and incorrect—comment. Not important to the story, but her departure wasn’t as a result of the comment. I badly wanted to correct her. Not to argue. Not because I agreed. Nor Read More
Date: May 19, 2016
Category: Feature Client
Stephen Doan, DMD, Aesthetic Restorative Dentistry The dental practice of Dr. Stephen Doan combines the science of dentistry and the art of a beautiful smile. Dr. Doan has been practicing cosmetic dentistry for more than 30 years and is extremely passionate about delivering aesthetically beautiful dentistry. Dr. Doan is an accredited member of the American Read More
Date: May 11, 2016
Category: Social Media for Dentists
Eighty-nine million people in the United States watched 1.2 billion online videos today. Fifty-two percent of consumers say that watching product videos make them more confident in online purchase decisions. And, 96 percent of consumers find videos helpful when making purchase decisions online. Your social video content needs to be on point Whether you’re recording a Read More
Date: March 15, 2016
Category: Feature Client
Sirin Dentistry Sirin Dentistry is a bread and butter restorative practice in Elgin, Illinois. Dr. Sirin is a general dentist with extensive experience in cosmetic dentistry. Dr. Sirin is an active member of many prominent dental associations including the American Academy of Cosmetic Dentistry, American Dental Association, Illinois State Dental Society ,and the Chicago Dental Read More
Date: March 1, 2016
Category: Company News
Infinity Dental Web Newsletter During the past 18 months, we’ve made a profound change in our company’s identity. Discover more about our new direction and view our newly re-launched portfolio in our newsletter. In it we also cover why we’re encouraging clients to upgrade to secure websites (SSLs) and introduce our new search marketing strategist, Read More
Date: February 10, 2016
Category: Social Media for Dentists
When it comes to marketing, one of the fastest ways to lose your audience is copy that sounds stuffy and formal. This applies to all forms of marketing content—social media updates, blog posts, emails, websites, whitepapers, infographics, videos, podcasts, et cetera, et cetera. Readers pay more attention to conversational copy. Dentists and dental marketers, when I say Read More
