Date: December 21, 2020
Category: Social Media for Dentists
Marketing Plan, noun: A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. Seems pretty straightforward, right? Not exactly. Did you know that social media is the biggest part of marketing plans that is ignored? Yep… ignored! As you’re gearing Read More
Date: November 8, 2016
Category: Social Media for Dentists
There are a variety of social media platforms, and each one caters to its own unique demographic. Vine, owned by Twitter, hosts millions of users who can post 6 second videos to amuse their fans. It’s a bit like Youtube, SnapChat, and Facebook all rolled into one. It also recently died. Twitter acquired Vine Read More
Date: October 14, 2016
Category: Social Media for Dentists
Pinterest is a wiley temptress. Part social media and part search engine, this platform has taken the world by storm with its image-heavy interface. Many different businesses use Pinterest as a way to show their product as well as their personality. Many people find the dental industry to be cold and clinical, but Read More
Date: February 25, 2015
Category: Social Media for Dentists
Pinterest has been on the back burner of Social Media Marketing for some time now. Once thought of as only a place to find funny memes and recipes for Christmas cookies, Pinterest has taken on a new light in the advertising world. Leadership from Ava Launch Media, a content marketing company from Utah, discovered that Read More
Date: October 14, 2014
Category: Social Media for Dentists
Managing your social media presence as a marketer can be a tricky business. As recent studies have shown, you are essentially in a space where your presence is unwanted. “Hard-selling” products or serviced through social media turns off your clientele as does posting content without any value. Big businesses have it pretty easy. With their enormous marketing budgets Read More
Date: July 16, 2014
Category: Social Media for Dentists
One of the most valuable features of social media is it’s ability to strengthen relationships and build an online community of devoted fans. Unfortunately, not everyone understands how to take advantage of the tools they have in front of them while some fail to create a social media strategy altogether. Many brands post something just to Read More
Date: February 7, 2014
Category: Social Media for Dentists
As I’ve mentioned before, animated GIF’s are everywhere online and just seem to keep growing in popularity. And why not? Why have just a picture when you can have one that moves? They are pretty simple to make, even though the ones below need work. The first one looks like the cameraman had a tremor Read More
Date: January 3, 2014
Category: Social Media for Dentists
2013 was a big year for social media. I think of it as the year when top level management realized that this isn’t a fad that is going to go away and it is a useful tool in any marketing arsenal if done correctly. Even the most old fashioned of businesses, dentistry being one of Read More
Date: November 1, 2013
Category: Social Media for Dentists
At Infinity Dental Web, we have a social media department (that I’m in charge of) with about 6 account managers. These account managers are in charge of the social media presence for a certain number of clients and generally do a great job managing our clients’ Facebook, Twitter, Pinterest, and blogs. Sometimes though, one of Read More
Date: March 28, 2013
Category: Social Media for Dentists
Facebook has announced some big changes that should be rolling out in the next couple weeks. One is the mass implementation of Graph Search. Graph search is supposed to make search more social by letting users search for people, places, and things based on the likes and check-ins of people they know. For business pages, Read More
