Date: July 15, 2016
Category: Local Search
As we optimize the web presence of your practice, our largest focus is on getting you ranked in Google’s general search. If someone sits down at their computer and does a search for “my city dentist,” or uses similar search terms, you want to be highly ranked. But one of the trends on the Internet Read More
Date: July 13, 2016
Category: Marketing
In an earlier blog post, I made the point that when we market a dental practice to a prospective patient, what we are really doing is selling trust. When we market a client, here is an outline of our strategy. We start by creating a positive visual impression for the prospective patient. Neuromarketing research shows Read More
Date: July 11, 2016
Category: Meet the Team
From time to time, we continue to shine a spotlight on a member of the Infinity Dental Web team. Defining and defending your brand–Brian’s your marketing knight. Job Title Senior Marketing Consultant Tell us about what you do I help the company in a variety of ways, including recruiting writers, plotting business development, and developing marketing Read More
Date: July 6, 2016
Category: Local Search
We’ve blogged previously about the increasing importance of local search. A dental practice is a local business. Patients do not buy dental services online and have them shipped to their homes. Rather, they must physically go to the location of the dental office in order to receive their services. In other words, patients are looking Read More
