Date: December 21, 2020
Category: Social Media for Dentists
Marketing Plan, noun: A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. Seems pretty straightforward, right? Not exactly. Did you know that social media is the biggest part of marketing plans that is ignored? Yep… ignored! As you’re gearing Read More
Date: March 23, 2020
Category: Reputation Management
Google announced on Friday, March 20th that there would be limited functionality inside the Google My Business (GMB) dashboard, due to COVID-19. For dental practices, the important new restrictions are that the ability of patients to post new reviews and the ability to respond to reviews will not be available. Users will be able to write Read More
Date: March 13, 2019
Category: Marketing
At Infinity Dental Web, we spend time each week talking to patients who schedule appointments with our clients after visiting their websites. We learn valuable information from their feedback, and we use it to stay on top of our marketing strategies. We’ve been doing this research for a while now, and we’ve identified some key Read More
Date: March 19, 2018
Category: Social Media for Dentists
A consistent trend in dental marketing on the internet over the last four or five years is the tendency of prospective patients to seek more information before asking for an appointment. It used to be that if you had a number one ranking in Google, you were practically assured of getting a lot of phone Read More
Date: January 2, 2017
Category: Marketing
Move aside Google, Facebook reigns supreme (once again), and this time it’s in the online advertising kingdom. Its ease of use, and multi-faceted ROI (return on investment) makes it a dream for a dental practice to use. ROI on Ads Tracking ROI on Facebook Ads is easier, in some aspects, than tracking the ROI of Read More
Date: December 5, 2016
Category: Reputation Management
I’ve seen various figures quoted recently by dental Internet marketing agencies on the number of dental patients who check reviews. These articles don’t mention their sources, and I suspect some of the numbers may come from generic surveys asking people if they use online reviews. Being a stickler for good, hard, reliable data, I thought Read More
Date: November 8, 2016
Category: Social Media for Dentists
There are a variety of social media platforms, and each one caters to its own unique demographic. Vine, owned by Twitter, hosts millions of users who can post 6 second videos to amuse their fans. It’s a bit like Youtube, SnapChat, and Facebook all rolled into one. It also recently died. Twitter acquired Vine Read More
Date: June 20, 2016
Category: Social Media for Dentists
Shortly before her departure from a previous employer of mine, a friend of mine shared a news story about the organization accompanied by a negative—and incorrect—comment. Not important to the story, but her departure wasn’t as a result of the comment. I badly wanted to correct her. Not to argue. Not because I agreed. Nor Read More
Date: May 19, 2016
Category: Feature Client
Stephen Doan, DMD, Aesthetic Restorative Dentistry The dental practice of Dr. Stephen Doan combines the science of dentistry and the art of a beautiful smile. Dr. Doan has been practicing cosmetic dentistry for more than 30 years and is extremely passionate about delivering aesthetically beautiful dentistry. Dr. Doan is an accredited member of the American Read More
Date: May 11, 2016
Category: Social Media for Dentists
Eighty-nine million people in the United States watched 1.2 billion online videos today. Fifty-two percent of consumers say that watching product videos make them more confident in online purchase decisions. And, 96 percent of consumers find videos helpful when making purchase decisions online. Your social video content needs to be on point Whether you’re recording a Read More
