Date: March 19, 2018
Category: Social Media for Dentists
A consistent trend in dental marketing on the internet over the last four or five years is the tendency of prospective patients to seek more information before asking for an appointment. It used to be that if you had a number one ranking in Google, you were practically assured of getting a lot of phone Read More
Date: January 2, 2017
Category: Marketing
Move aside Google, Facebook reigns supreme (once again), and this time it’s in the online advertising kingdom. Its ease of use, and multi-faceted ROI (return on investment) makes it a dream for a dental practice to use. ROI on Ads Tracking ROI on Facebook Ads is easier, in some aspects, than tracking the ROI of Read More
Date: December 5, 2016
Category: Reputation Management
I’ve seen various figures quoted recently by dental Internet marketing agencies on the number of dental patients who check reviews. What I have seen hasn’t quoted sources, and I suspect some of the numbers may come from generic surveys asking people if they use online reviews. Being a stickler for good, hard, reliable data, I Read More
Date: November 8, 2016
Category: Social Media for Dentists
There are a variety of social media platforms, and each one caters to its own unique demographic. Vine, owned by Twitter, hosts millions of users who can post 6 second videos to amuse their fans. It’s a bit like Youtube, SnapChat, and Facebook all rolled into one. It also recently died. Twitter acquired Vine Read More
Date: June 20, 2016
Category: Social Media for Dentists
Shortly before her departure from a previous employer, a friend of mine shared a news story about the organization accompanied by a negative—and incorrect—comment. Not important to the story, but her departure wasn’t as a result of the comment. I badly wanted to correct her. Not to argue. Not because I agreed. Nor because I Read More
Date: May 19, 2016
Category: Feature Client
Stephen Doan, DMD, Aesthetic Restorative Dentistry The dental practice of Dr. Stephen Doan combines the science of dentistry and the art of a beautiful smile. Dr. Doan has been practicing cosmetic dentistry for more than 30 years and is extremely passionate about delivering aesthetically beautiful dentistry. Dr. Doan is an accredited member of the American Read More
Date: May 11, 2016
Category: Social Media for Dentists
Eighty-nine million people in the United States watched 1.2 billion online videos today. Fifty-two percent of consumers say that watching product videos make them more confident in online purchase decisions. And, 96 percent of consumers find videos helpful when making purchase decisions online. Your social video content needs to be on point Whether you’re recording a Read More
Date: March 15, 2016
Category: Feature Client
Sirin Dentistry Sirin Dentistry is a bread and butter restorative practice in Elgin, Illinois. Dr. Sirin is a general dentist with extensive experience in cosmetic dentistry. Dr. Sirin is an active member of many prominent dental associations including the American Academy of Cosmetic Dentistry, American Dental Association, Illinois State Dental Society ,and the Chicago Dental Read More
Date: March 10, 2016
Category: Marketing
It’s morning. You breeze into the office, tea in hand, ready to take on the day. Your intentions are noble. Today’s the day you’re going to hammer out that tooth fairy blog post, record a video of your hygienist teaching patients proper flossing techniques, and create an infographic about dental emergencies. And then…life happens. If Read More
Date: February 10, 2016
Category: Social Media for Dentists
When it comes to marketing, one of the fastest ways to lose your audience is copy that sounds stuffy and formal. This applies to all forms of marketing content—social media updates, blog posts, emails, websites, whitepapers, infographics, videos, podcasts, et cetera, et cetera. Readers pay more attention to conversational copy. Dentists and dental marketers, when I say Read More
