Date: August 29, 2024
Category: Marketing
As your digital marketing experts, we conduct ongoing research to help you create an impactful online presence. A key part of this research is regular interviews with patients who are seeking appointments from our clients. Here are the key findings from our latest patient surveys. They Want Clear Navigation A consistent comment from survey respondents Read More
Date: August 15, 2017
Category: Marketing
While browsing online recently, I ran into an article from a couple of years ago from Mother Jones magazine, Is Your Dentist Ripping You Off? The author was commenting on an op-ed she saw in the ADA News about “creative diagnosis,” a term used to describe the practice of peddling unnecessary treatments to patients. If Read More
Date: June 29, 2017
Category: Marketing
I was looking at the website of a prospective client who contacted us for help with his internet marketing. The first link in his menu, just to the right of the link to the home page, was to a page titled, “Why Choose Us?” It was clear to me, from this “Why Choose Us” page Read More
Date: June 13, 2016
Category: Marketing
It was several years into my dental practice when I learned this principle. When I began my dental practice, I was, like many of my colleagues, I suppose, anxious about getting enough business to pay off my student loans and my dental practice loan. I launched out on my own right out of school and Read More
