Thank you, Dr. Hall, for performing this study and sharing. I’ve long suspected this, and appreciate some data to back myself up. Popups do not convey the right message about a professional and make it appear that we have so little faith in the professional that we have to go after leads in this way to get them to make an appointment.
Often the justification given is that the marketer can get leads this way, by collecting emails like this. But you are showing that there is a cost. Are we losing something that is more important than that email address?
While popups may still be a good option for some, it is important to know these costs. I also suspect that we may lose loyal patients who may visit the site several times and see the popup each time. These loyal patients may be the ones making patient referrals. They are more valuable than one more email address.
In your analytics, you’ll be seeing some links to this page from AlreadyContent.com/blog, which focuses largely on improving customer experience in marketing.
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