Date: May 15, 2019
Category: Marketing
Digital marketing is an ever-changing industry so it is important to stay up-to-date. Here are some questions to keep in mind when analyzing your online marketing efforts: 1. “Am I engaging with patients on social media?” Customers spend 20-40% more money on brands who engage directly with them on social media. If you do not Read More
Date: June 22, 2017
Category: Marketing
Dentists have an advantage that many small businesses do not. People have to see a dentist. They may not like it, but they will eventually step foot through your doors. The great part is, through a few marketing tricks, and a friendly staff, you can create a community of patients that actually love coming to Read More
Date: January 2, 2017
Category: Marketing
Move aside Google, Facebook reigns supreme (once again), and this time it’s in the online advertising kingdom. Its ease of use, and multi-faceted ROI (return on investment) makes it a dream for a dental practice to use. ROI on Ads Tracking ROI on Facebook Ads is easier, in some aspects, than tracking the ROI of Read More
Date: February 19, 2016
Category: Marketing
Neuromarketing is a growing area of marketing research. It explores consumer response to marketing using techniques such as EEG brain sensors, fMRI brain imaging, and galvanic skin response. It aims to get inside the subconscious mind to find out what really persuades people to make a marketing decision. Michael Andre, who has an adjunct role Read More
Date: October 27, 2015
Category: SEO
Part of my job is to evaluate dental websites, diagnose their problems, and to suggest improvements. As such, I examine websites—a lot of websites—most of which need help. I typically hear from dentists when their websites aren’t found in Google search results, or because they’re not acquiring the number of new patients they desire, or because Read More
Date: October 7, 2015
Category: Marketing
Knowing exactly why a patient selected your practice instead of your competition. It’s the holy grail of market research, and we’ve got it for you. Throughout the last six months, we’ve collected and analyzed data from real patients in order to understand their decision-making processes. Understanding what a potential patient is looking for is the first step in Read More
Date: June 24, 2015
Category: Social Media for Dentists
Big Benefits of Facebook Marketing for your Dental Practice Facebook is not only a great way for people to stay in touch via social media, but it is also a perfect marketplace for businesses to advertise their companies and practices. Facebook is especially a great networking tool for dentists to market their dental practices. Here is Read More
Date: June 11, 2015
Category: Social Media for Dentists
As you know, social media has been a key marketing buzzword for years now with businesses all over the world building meaningful relationships with their customers that drive real sales. Something you might not have known is that Infinity Dental Web has had their very thriving own social media department since 2012 run by Read More
Date: December 10, 2014
Category: Marketing
Wherever you fly, you’ll be best of the best. Wherever you go, you will top all the rest. Except when you don’t. Because, sometimes, you won’t. For my son’s 5th birthday, just a few days ago, my wife and I got him a set of Dr. Seuss books. Since then he’s been asking me to read Read More
Date: February 1, 2014
Category: Client News
Did you know that you can visit a dentist for an oral examination, teeth cleaning, and while you’re already nice and relaxed in the dental chair, wrinkle reduction too? Yes, ladies and gentleman, it is becoming more common these days among dentists to inject Botox into patients during their dental visits. Surprisingly, Botox not only Read More
