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Archives for February 2016

Secure Sites Make Google Happy

Secure Sites Make Google Happy

Date: February 25, 2016

Category: SEO

Author: David Hall

SSLs are not just for online stores anymore Secure websites have always been a good idea, but the extra work and expense were generally only taken by sites accepting credit cards–or other personal information–that required secure connections. When Google made SSL encryption a growing search optimization priority, that changed. Google announced in 2014 that SSL certificates would  Read More

Tags: Google Universal Search, SSL, Website Security

Marketing to the Subconscious Mind

Marketing to the Subconscious Mind

Date: February 19, 2016

Category: Marketing

Author: David Hall

Neuromarketing is a growing area of marketing research. It explores consumer response to marketing using techniques such as EEG brain sensors, fMRI brain imaging, and galvanic skin response. It aims to get inside the subconscious mind to find out what really persuades people to make a marketing decision. Michael Andre, who has an adjunct role  Read More

Tags: Dental Internet Marketing, dental marketing, fMRI scans, Grey Marketing Group, Internet Marketing for Dentists, marketing for dental practices, Marketing for Dentists, Michael Andre, neuromarketing, neuroscience, subconscious, trust

Conversational Copy: 10 Ways to Formulate More Inviting Content

Conversational Copy: 10 Ways to Formulate More Inviting Content

Date: February 10, 2016

Category: Social Media for Dentists

Author: Heather

When it comes to marketing, one of the fastest ways to lose your audience is copy that sounds stuffy and formal. This applies to all forms of marketing content—social media updates, blog posts, emails, websites, whitepapers, infographics, videos, podcasts, et cetera, et cetera. Readers pay more attention to conversational copy. Dentists and dental marketers, when I say  Read More

Tags: advertising, app, Blab, carousel ads, connect, content marketing, dental social media, dental social media blogs, dentists, Facebook, Google Plus, Google+, hashtag, inbound, Instagram, Internet, LinkedIn, live video, marketing, Medium, meerkat, online, periscope, post, smart phone, Snapchat, social, Social Media, Social Media for Dentists, technology, tsu, Tumblr, Twitter, Vimeo, Vine, Web, YouTube

Client Showcase: Mandeville Center for Dental Excellence

Client Showcase: Mandeville Center for Dental Excellence

Date: February 8, 2016

Category: Feature Client

Author: Heather

Mandeville Center for Dental Excellence Mandeville Center for Dental Excellence is a state-of-the-art facility offering advanced diagnostics and several levels of sedation dentistry—including IV sedation. Dr. Charles Schof is a highly trained and skilled expert specializing in cosmetic, reconstructive dentistry and dental implants. Dr. Schof and his team treat the most complex reconstructive cases, all  Read More

Tags: advertising, Blog, content marketing, dental website, Dentist, dentists, Facebook, Google+, inbound marketing, Instagram, Internet, LinkedIn, local search, Maps, marketing, Marketing for Dentists, near me, online, post, responsive design, results, sem, SEO, social, Social Media, Social Media for Dentists, Twitter, Web, web design, website

The Team, We Are a Changin’

The Team, We Are a Changin’

Date: February 1, 2016

Category: Company News

Author: Heather

The talent and expertise of our team has provided a solid foundation from which we can continue to cultivate an agency recognized as the leader in Internet marketing for quality-orientated dentists. The departure of Rochelle Vande Wiele as our business manager was sad, but gave us an opportunity to make a couple of changes. We’re  Read More

Tags: Business Development, dentists, Internet Marketing, Internet Marketing for Dentists, Sales, search, Team

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