Date: May 5, 2018
Category: Reputation Management
As a follow up to my article written about the new Google review guidelines, I wanted to speak a bit about the use of review-generating programs. Popular review software programs include: BirdEye, Lighthouse 360, GetFiveStars, Smile Reminder, and Podium. While no mention was made in Google’s new guidelines about these programs, they have raised many questions about Read More
Date: March 22, 2018
Category: Reputation Management
2017 was a tough year for Google and its review policies. We saw an increase in spam reviews where fake negative reviews were being placed on businesses as well as crazy stories of how certain businesses were soliciting reviews in mass quantities. Yelp has set a pretty decent bar for trustworthiness of reviews. As complaints Read More
Date: July 6, 2016
Category: Local Search
We’ve blogged previously about the increasing importance of local search. A dental practice is a local business. Patients do not buy dental services online and have them shipped to their homes. Rather, they must physically go to the location of the dental office in order to receive their services. In other words, patients are looking Read More
Date: November 11, 2015
Category: Reputation Management
I wanted to give an update on continuing online marketing research here at Infinity Dental Web. Back on September 3, 2014, I wrote a post reporting on the use of reviews by prospective dental patients who are searching for a dentist on the Internet. At that time I reported that we were showing that 41% Read More
Date: June 29, 2015
Category: Local Search
Google is continually trying to improve its search engine and is routinely tinkering with better ways to deliver the results that people are looking for. With the rise in the number of searches that are being made from mobile devices and Google’s increased ability to detect searchers’ locations, local search is gaining importance. It is important Read More
Date: June 11, 2015
Category: Reputation Management
The importance of online reviews of your dental practice continues to grow. Our research shows that a slowly growing percentage of prospective patients are checking reviews before they make an appointment. Right now that percentage is at slightly more than 50%. So how do you manage these reviews to help attract new patients? Tip Number Read More
Date: June 4, 2015
Category: Reputation Management
Here at Infinity Dental Web, we’re making a couple of changes to our Reputation Management offerings. We’re about to introduce the Infinity Dental Web Reviews Management Tool. It sends an email to your patient who just had a visit, asking for feedback on their visit. If the feedback is positive, it automatically generates another email Read More
Date: October 28, 2014
Category: Video
In this video, you will learn how important reviews are to your practice. You will also learn things to do and things not to do while building your online reputation. So what is the take-home lesson here? Pay attention to your reviews – your prospective patients are.
Date: September 3, 2014
Category: Reputation Management
A little over two months ago I posted information about surveys from BrightLocal and Search Engine Land showing the trends in the use of online reviews by the public. Just over 60% of those surveyed in 2011 said that they used online reviews to determine whether or not a local business was a good business. Read More
