Date: August 5, 2024
Category: Reputation Management
Back in 2016 I published a post with our data on the use of online reviews by dental patients. We continue to be the authoritative source on this data. To my knowledge, no one else in dentistry is compiling reliable data on the use of reviews by dental patients. Others are using generic information on Read More
Date: November 17, 2022
Category: Reputation Management
In the past few weeks there have been reports of businesses losing all reviews from Google business profiles. This is a huge deal as any business owner can understand, and there are numerous complaints in the Google support forum: “Suddenly I woke up to see the details about my profile were changes and all the Read More
Date: March 23, 2020
Category: Reputation Management
Google announced on Friday, March 20th that there would be limited functionality inside the Google My Business (GMB) dashboard, due to COVID-19. For dental practices, the important new restrictions are that the ability of patients to post new reviews and the ability to respond to reviews will not be available. Users will be able to write Read More
Date: May 5, 2018
Category: Reputation Management
As a follow up to my article written about the new Google review guidelines, I wanted to speak a bit about the use of review-generating programs. Popular review software programs include: BirdEye, Lighthouse 360, GetFiveStars, Smile Reminder, and Podium. While no mention was made in Google’s new guidelines about these programs, they have raised many questions about Read More
Date: March 22, 2018
Category: Reputation Management
2017 was a tough year for Google and its review policies. We saw an increase in spam reviews where fake negative reviews were being placed on businesses as well as crazy stories of how certain businesses were soliciting reviews in mass quantities. Yelp has set a pretty decent bar for trustworthiness of reviews. As complaints Read More
Date: December 5, 2016
Category: Reputation Management
I’ve seen various figures quoted recently by dental Internet marketing agencies on the number of dental patients who check reviews. These articles don’t mention their sources, and I suspect the numbers are coming from generic surveys asking people if they use online reviews. Being a stickler for good, hard, reliable data, I thought we should Read More
Date: July 15, 2016
Category: Local Search
As we optimize the web presence of your practice, our largest focus is on getting you ranked in Google’s general search. If someone sits down at their computer and does a search for “my city dentist,” or uses similar search terms, you want to be highly ranked. But one of the trends on the Internet Read More
Date: December 28, 2015
Category: Reputation Management
But Yelp is also powerful and useful. I have written before about Yelp and have been highly critical. They can be manipulative and bully-like. While they claim no bias based on advertising money, we have several stories from clients that contradict that claim. But I also have a lot of respect for Yelp. They are Read More
Date: November 11, 2015
Category: Reputation Management
I wanted to give an update on continuing online marketing research here at Infinity Dental Web. Back on September 3, 2014, I wrote a post reporting on the use of reviews by prospective dental patients who are searching for a dentist on the Internet. At that time I reported that we were showing that 41% Read More
Date: August 31, 2015
Category: Reputation Management
Reputation management’s been a hot topic in our office as of late. If you haven’t read it, my colleague (and our creative director) Megan, recently published a blog on the basics of reputation management for dentists. And, while the world was bewildered by the tragic and untimely death of Cecil the lion, Jaren our search Read More
