Date: July 30, 2018
Category: Marketing
If you are going to try to use your website to attract patients who want smile makeovers, an online smile gallery is a must. Research shows that this is the first page prospective smile makeover patients will visit after they find the website. (See the landmark study by Sesame Communications, How Consumers Choose Cosmetic Dentists Read More
Date: January 10, 2018
Category: Marketing
We’re working on a new website for a client who produces high quality dentistry in an upscale community. This client some time ago had hired a marketing agency to create some brand messaging for them, with the idea that they might use some of the branding ideas in a new website. The agency suggested a Read More
Date: August 15, 2017
Category: Marketing
While browsing online recently, I ran into an article from a couple of years ago from Mother Jones magazine, Is Your Dentist Ripping You Off? The author was commenting on an op-ed she saw in the ADA News about “creative diagnosis,” a term used to describe the practice of peddling unnecessary treatments to patients. If Read More
Date: June 29, 2017
Category: Marketing
I was looking at the website of a prospective client who contacted us for help with his internet marketing. The first link in his menu, just to the right of the link to the home page, was to a page titled, “Why Choose Us?” It was clear to me, from this “Why Choose Us” page Read More
Date: February 19, 2016
Category: Marketing
Neuromarketing is a growing area of marketing research. It explores consumer response to marketing using techniques such as EEG brain sensors, fMRI brain imaging, and galvanic skin response. It aims to get inside the subconscious mind to find out what really persuades people to make a marketing decision. Michael Andre, who has an adjunct role Read More
