Infinity Insights Infinity Dental Web
  • Infinity Dental Web
  • About Us
  • Portfolio & Case Studies
  • Websites
  • Ask for a Quote
  • Blog

Social Media for Dentists

The Value of Social Media for a Dental Practice

Date: January 13, 2022
Category:
  • Social Media for Dentists
Author: Kevian Ngai

Social media has become a prime way that people connect. If you have a well-designed presence on Facebook, Instagram, Twitter, or any other platform, you will engageĀ  your patients with the potential that they will share what you post, or mention you in their own social media posts. You then become a social media referral.

As we track how patients find our clients, more and more we are seeing Facebook in particular, but also other social media, being mentioned as the way they found them. Your patients can post reviews of your practice there, and many of them will have hundreds of online friends. In 2022, you need a professionally crafted social media marketing program as part of your complete marketing effort.

Social Media Referrals

Social media has become a prime way that people connect. If you have a well-designed presence on Facebook, Instagram, Twitter, or any other platform, you will engageĀ  your patients with the potential that they will share what you post, or mention you in their own social media posts. You then become a social media referral.

As we track how patients find our clients, more and more we are seeing Facebook in particular, but also other social media, being mentioned as the way they found them. Your patients can post reviews of your practice there, and many of them will have hundreds of online friends. In 2022, you need a professionally crafted social media marketing program as part of your complete marketing effort.

Other Benefits of Social Media

Our research shows that patients who engage with you on social media refer more friends that patients who aren’t engaged, and they spend 82% more per year in your practice. We’re guessing that comes from them having a higher level of trust which leads them to accept your treatment plan recommendations more readily and ask you to perform elective procedures.

Building a Presence on Social Media

Your social media should coordinate with your branding. Every practice is different and needs a different online presence to accurately communicate what sets you apart.

One popular theme for our clients is communicating that the dentist is caring. Social media is a great way to do this, by posting about community or volunteer events. Friendliness can be communicated by posting about things you have learned about certain patients or about office celebrations. Expertise can be portrayed by posting about continuing education activities or any awards or recognitions.

No wonder a certain percentage of new patients report that they checked the Facebook page of a dental practice as part of their decision process in selecting that dentist.

Keeping Patients Informed

You can use social media to give patients updates such as business hours, being closed for holidays or vacations, new procedures, new team members, or anything else going on in your office.

A Professionally Crafted Social Media Presence

Some dental offices feel that they have a team member who can manage their social media. But it isn’t really that expensive to have us take care of that for you. We have social media account administrators with training in marketing and in creating a professional online image for you. If you are wanting effective social media marketing, give us a call.

(Visited 185 times, 1 visits today)

Tags: branding, dental social media, dental website, engagement, Facebook, facebook for dentists, Instagram, LinkedIn, social engagement, Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Review Bug Causes Google Reviews to Disappear
  • The Value of Social Media for a Dental Practice
  • ADA Compliance Standards – How to Avoid a Lawsuit
  • What More Can I Do? Social Media and Your Marketing Plan
  • CallRail vs. Kall8
  • Search Trends in 2020
  • Virtual Consult App
  • Search Engine Journal – Don’t You Know This?

Search

Categories

  • Client News (98)
  • Company News (104)
  • Designs (14)
  • Feature Client (4)
  • Local Search (34)
  • Marketing (59)
  • Meet the Team (14)
  • Mobile Websites (13)
  • Regulations (2)
  • Reputation Management (19)
  • SEO (85)
  • Social Media for Dentists (83)
  • Tech Trends (45)
  • Uncategorized (6)
  • Video (8)
  • Website Design (2)

Archives

  • November 2022 (1)
  • January 2022 (1)
  • April 2021 (1)
  • December 2020 (1)
  • November 2020 (1)
  • September 2020 (1)
  • August 2020 (2)
  • July 2020 (1)
  • June 2020 (1)
  • May 2020 (6)
  • April 2020 (5)
  • March 2020 (3)
  • December 2019 (2)
  • October 2019 (2)
  • September 2019 (1)
  • July 2019 (1)
  • June 2019 (1)
  • May 2019 (1)
  • April 2019 (2)
  • March 2019 (1)
  • January 2019 (1)
  • October 2018 (1)
  • September 2018 (3)
  • August 2018 (3)
  • July 2018 (1)
  • May 2018 (1)
  • April 2018 (2)
  • March 2018 (3)
  • February 2018 (1)
  • January 2018 (1)
  • August 2017 (1)
  • July 2017 (1)
  • June 2017 (2)
  • May 2017 (2)
  • April 2017 (1)
  • January 2017 (2)
  • December 2016 (3)
  • November 2016 (1)
  • October 2016 (1)
  • August 2016 (1)
  • July 2016 (4)
  • June 2016 (2)
  • May 2016 (3)
  • April 2016 (1)
  • March 2016 (4)
  • February 2016 (5)
  • January 2016 (4)
  • December 2015 (7)
  • November 2015 (7)
  • October 2015 (6)
  • September 2015 (5)
  • August 2015 (4)
  • July 2015 (4)
  • June 2015 (10)
  • May 2015 (2)
  • April 2015 (1)
  • March 2015 (1)
  • February 2015 (4)
  • January 2015 (1)
  • December 2014 (5)
  • November 2014 (2)
  • October 2014 (6)
  • September 2014 (7)
  • August 2014 (2)
  • July 2014 (8)
  • June 2014 (5)
  • May 2014 (7)
  • April 2014 (4)
  • March 2014 (3)
  • February 2014 (3)
  • January 2014 (7)
  • December 2013 (6)
  • November 2013 (6)
  • October 2013 (6)
  • September 2013 (4)
  • August 2013 (5)
  • July 2013 (5)
  • June 2013 (7)
  • May 2013 (6)
  • April 2013 (4)
  • March 2013 (6)
  • February 2013 (9)
  • January 2013 (7)
  • December 2012 (11)
  • November 2012 (8)
  • October 2012 (5)
  • September 2012 (5)
  • August 2012 (7)
  • July 2012 (4)
  • June 2012 (6)
  • May 2012 (3)
  • April 2012 (5)
  • March 2012 (4)
  • February 2012 (5)
  • January 2012 (5)
  • December 2011 (5)
  • November 2011 (4)
  • October 2011 (4)
  • September 2011 (1)
  • August 2011 (6)
  • July 2011 (5)
  • June 2011 (6)
  • May 2011 (8)
  • April 2011 (9)
  • March 2011 (7)
  • February 2011 (8)
  • January 2011 (8)
  • December 2010 (9)
  • November 2010 (9)
  • October 2010 (9)
  • September 2010 (7)
  • August 2010 (10)
  • July 2010 (8)
  • June 2010 (5)
  • May 2010 (1)
  • April 2010 (4)
  • March 2010 (2)
  • February 2010 (1)
  • November 2009 (2)
  • October 2009 (7)

Tags

advertising American Dental Association Content Management System Websites content marketing cosmetic dentist COVID-19 dental marketing Dental SEO dental social media Dental Website Design Dental Websites Dentist dentists Facebook Facebook marketing general dentist general dentistry Google+ Google Business Listings Google places Google Reviews Google Universal Search Great Dental Websites Infinity Dental Web Instagram Internet Internet Marketing LinkedIn local search marketing Mobile Websites online reviews Pinterest post SEO social Social Media Social Media for Dentists social network technology Twitter Web Yelp Yelp Reviews YouTube Channel
Infinity Dental Web Logo Icon

And now ...
let us grow your practice

BBB Accredited Business badge American Academy of Cosmetic Dentistry Corporate Member badge

© 2009-2023 Infinity Dental Web Inc. IDW logo All rights reserved | Privacy Policy

Email address