Date: May 24, 2016
Category: Marketing
When people hear the term marketing, they often conjure up images of television ads, “Buy 1 Get 1 Free” promotions, or endless emails entitled “The deal you can’t afford to miss!” Although those elements may be components of marketing, they do not really capture what marketing is, or how it can be useful, when thinking Read More
Date: May 19, 2016
Category: Feature Client
Stephen Doan, DMD, Aesthetic Restorative Dentistry The dental practice of Dr. Stephen Doan combines the science of dentistry and the art of a beautiful smile. Dr. Doan has been practicing cosmetic dentistry for more than 30 years and is extremely passionate about delivering aesthetically beautiful dentistry. Dr. Doan is an accredited member of the American Read More
Date: March 15, 2016
Category: Feature Client
Sirin Dentistry Sirin Dentistry is a bread and butter restorative practice in Elgin, Illinois. Dr. Sirin is a general dentist with extensive experience in cosmetic dentistry. Dr. Sirin is an active member of many prominent dental associations including the American Academy of Cosmetic Dentistry, American Dental Association, Illinois State Dental Society ,and the Chicago Dental Read More
Date: February 10, 2016
Category: Social Media for Dentists
When it comes to marketing, one of the fastest ways to lose your audience is copy that sounds stuffy and formal. This applies to all forms of marketing content—social media updates, blog posts, emails, websites, whitepapers, infographics, videos, podcasts, et cetera, et cetera. Readers pay more attention to conversational copy. Dentists and dental marketers, when I say Read More
Date: February 8, 2016
Category: Feature Client
Mandeville Center for Dental Excellence Mandeville Center for Dental Excellence is a state-of-the-art facility offering advanced diagnostics and several levels of sedation dentistry—including IV sedation. Dr. Charles Schof is a highly trained and skilled expert specializing in cosmetic, reconstructive dentistry and dental implants. Dr. Schof and his team treat the most complex reconstructive cases, all Read More
Date: January 21, 2016
Category: Social Media for Dentists
Social media platforms are crowded and noisy. What can you do to stand out from the crowd? Content with relevant images received 94 percent more views than content without relevant images. These posts garner attention and drive engagement. Additional information on how visual content impacts marketing can be found here. Jazz up your posts with photos. Then Read More
Date: January 11, 2016
Category: Feature Client
Vista Dorada Dental and Maricopa Fiesta Dental Dr. Matt Roper is a licensed general dentist with offices in Gilbert and Maricopa, Arizona. He practices alongside doctors Nathan McLaws, Stephen Hunsaker, and Peter Spanganberg. Dr. Roper caters to families and anxious patients offering several levels of sedation dentistry. In addition to pediatric, sedation, and emergency dentistry Read More
Date: December 15, 2015
Category: Social Media for Dentists
I’m not usually one for making concrete and definitive New Year’s resolutions. Every year the clock strikes midnight on Jan. 1, and I promise to do the same thing. Smile more in the upcoming year. Sure, there’s no real way to measure success. But, if I can look back at a year and say I Read More
Date: December 9, 2015
Category: Social Media for Dentists
I’m not going to a dentist who’s still using a hand drill. Seriously. Ouch. Professional development is vital to achieving success in any profession, in the fast-paced world of social media, professional development is imperative. Rolled out daily are new trends, new platforms, and new features. New social media professionals and seasoned marketers building social Read More
Date: December 3, 2015
Category: Social Media for Dentists
To me there’s nothing more daunting than sitting down in front of a blank Word document or content calendar. That’s one of the reasons I use templates–although my tendency to overthink things might also play a part in that… Creating content is the hardest thing we do in social media. Every blog post, status update, Periscope, Read More
