Date: January 13, 2022
Category: Social Media for Dentists
Social media has become a prime way that people connect. If you have a well-designed presence on Facebook, Instagram, Twitter, or any other platform, you will engage your patients with the potential that they will share what you post, or mention you in their own social media posts. You then become a social media referral. Read More
Date: December 21, 2020
Category: Social Media for Dentists
Marketing Plan, noun: A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. Seems pretty straightforward, right? Not exactly. Did you know that social media is the biggest part of marketing plans that is ignored? Yep… ignored! As you’re gearing Read More
Date: March 19, 2018
Category: Social Media for Dentists
A consistent trend in dental marketing on the internet over the last four or five years is the tendency of prospective patients to seek more information before asking for an appointment. It used to be that if you had a number one ranking in Google, you were practically assured of getting a lot of phone Read More
Date: April 24, 2017
Category: Social Media for Dentists
Dentistry is always blending science and art together. We at IDW pride ourselves with working with the leading cosmetic dentists. We love seeing technology adapt and create something beautiful. But dentistry is always changing, just like the marketing techniques we use to promote your practice! In 2017 the thing that is evolving the most is Read More
Date: January 18, 2017
Category: Marketing
While dental health and tech-savvy millennials don’t seem to go hand in hand, this age range is one that dental practices should pay attention to. The generation born between approximately 1982-2012 now outnumbers the infamous Baby Boomer generation, and with that comes spending power. A large majority of this generation are making their own income and Read More
Date: January 2, 2017
Category: Marketing
Move aside Google, Facebook reigns supreme (once again), and this time it’s in the online advertising kingdom. Its ease of use, and multi-faceted ROI (return on investment) makes it a dream for a dental practice to use. ROI on Ads Tracking ROI on Facebook Ads is easier, in some aspects, than tracking the ROI of Read More
Date: November 8, 2016
Category: Social Media for Dentists
There are a variety of social media platforms, and each one caters to its own unique demographic. Vine, owned by Twitter, hosts millions of users who can post 6 second videos to amuse their fans. It’s a bit like Youtube, SnapChat, and Facebook all rolled into one. It also recently died. Twitter acquired Vine Read More
Date: October 14, 2016
Category: Social Media for Dentists
Pinterest is a wiley temptress. Part social media and part search engine, this platform has taken the world by storm with its image-heavy interface. Many different businesses use Pinterest as a way to show their product as well as their personality. Many people find the dental industry to be cold and clinical, but Read More
Date: June 20, 2016
Category: Social Media for Dentists
Shortly before her departure from a previous employer of mine, a friend of mine shared a news story about the organization accompanied by a negative—and incorrect—comment. Not important to the story, but her departure wasn’t as a result of the comment. I badly wanted to correct her. Not to argue. Not because I agreed. Nor Read More
Date: May 11, 2016
Category: Social Media for Dentists
Eighty-nine million people in the United States watched 1.2 billion online videos today. Fifty-two percent of consumers say that watching product videos make them more confident in online purchase decisions. And, 96 percent of consumers find videos helpful when making purchase decisions online. Your social video content needs to be on point Whether you’re
