In this blog, we at Infinity Dental Web share our expertise, our opinions, and our research about what is going on in the world of online marketing. We'll also add tidbits of company news. Feel free to comment. Whether you agree or disagree, we'd like to hear from you.

Latest Blog Post

The Latest in Local Search

December 27, 2019

Local Search

Kaycie Smith

As we come to the end of the year, let’s take a look at the current status of local search. First, for those who may not know, let’s explain what we mean by local search. There are two broad categories of search engine optimization or SEO. One is general search, which is the basic SEO  Read More

person holding a computer -image labeled with the words local seo?

The Latest in Local Search

As we come to the end of the year, let’s take a look at the current status of local search. First, for those who may not know, let’s explain what we mean by local search. There are two broad categories of search engine optimization or SEO. One is general search, which is the basic SEO  Read More

DuckDuckGo logo - picture of a duck with the words under it

The Rise of DuckDuckGo

To stay abreast of what is going on with search, we subscribe to a number of services from Search Engine News, including their monthly podcast updates. In one of those podcasts earlier this year, they announced that they were going to now be including update reports on the search engine DuckDuckGo, added to their reports  Read More

Our new video department

Video marketing continues to grow in popularity and importance. We have all seen data about the impact of video. We know that the use of video increases the impact of any message. It increases the amount of time people spend on your website and increases conversions. In a survey by Wyzowl, 72% of businesses say  Read More

A photo of a wastebasket full of crumpled money to illustrate money wasted on poor SEO strategies

How to waste money on your internet marketing – a case study

Internet marketing is an unregulated industry that, because there is such a poor public understanding of what is done, attracts more than its share of sleazy operators. It is also so specialized that people with limited training can make some serious mistakes and waste a considerable amount of money. And because Google gathers data about  Read More

a screen shot of video featuring Jen Gennai, head of Responsible Innovation at Google

Does Google Still Deliver the Best Search Results?

It was a year ago August when Google rolled out what has come to be known as the “Medic update.” This update disrupted search results in ways that search engine professionals still haven’t figured out. Then a significant revision to this update was rolled out earlier this month. What has been particularly puzzling about these  Read More