In this blog, we at Infinity Dental Web share our expertise, our opinions, and our research about what is going on in the world of online marketing. We'll also add tidbits of company news. Feel free to comment. Whether you agree or disagree, we'd like to hear from you.

Latest Blog Post

What is SEO Again?

September 22, 2018

SEO

Sarah Skidd

Top 7 Terms to Know When Talking to Your Internet Marketing Agency When you work for a company that does websites for dentists – and you’re immersed in that world for 8 hours a day, you forget that there are people out there with other interests and different specialties—and they don’t know the internet marketing  Read More

What is SEO Again?

What is SEO Again?

Top 7 Terms to Know When Talking to Your Internet Marketing Agency When you work for a company that does websites for dentists – and you’re immersed in that world for 8 hours a day, you forget that there are people out there with other interests and different specialties—and they don’t know the internet marketing  Read More

Young doctor woman, medical professional shouting

How to Train Front Office Staff to Convert Calls

Dr. Howard Farran of Dentaltown said he’d never want to own an internet marketing company for dentists. Why? Because it doesn’t matter how many new patients he’d bring you, if your front office staff can’t convert the calls to appointments, he’d get blamed for the bad results. Yup. Been there.  Dentist: “I’m getting no new  Read More

Search engine optimization with seo icons

Does Word Count Affect SEO?

About three years ago I wrote a post disagreeing with one of our competitors in search engine optimization who was telling prospective clients that the optimum length for a page to gain high rankings in Google was 500+ words. We see variations of this idea being promoted by various SEO companies. Just Google “long-form content”  Read More

Man in suit signing dental marketing contract quote paperwork.

If This Isn’t In the Contract, Run

How To Ensure Your Dental Website Contract Covers You Too No contract. Music to your ears, right? If it’s Netflix, yes – you don’t want to be locked in to a year contract because after you’ve spent 3 weekends binge-watching anything good they had, you want out. Website contracts are different. You definitely want a  Read More

image of a man paddling a cardboard box, looking very anxious, followed by three sharks

Now It’s the Dentist’s Turn to Be Afraid

Top 5 Fears Dentists Have of Website Companies Dentists are smart people. Lots of school, lots of training, tons of practice dealing with fearful patients. So why is it that they can happily drill away in a bloody mess of a mouth but when it comes to dealing with web agencies, they find the nearest  Read More