In this blog, we at Infinity Dental Web share our expertise, our opinions, and our research about what is going on in the world of online marketing. We'll also add tidbits of company news. Feel free to comment. Whether you agree or disagree, we'd like to hear from you.

Latest Blog Post

What More Can I Do? Social Media and Your Marketing Plan

December 21, 2020

Social Media for Dentists

Cassie Robinson

Marketing Plan, noun: A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. Seems pretty straightforward, right? Not exactly. Did you know that social media is the biggest part of marketing plans that is ignored? Yep… ignored! As you’re gearing  Read More

hands holding a globe that says social media and has different social media icons on it. Text says What More Can I Do? Social Media and Your Marketing Plan

What More Can I Do? Social Media and Your Marketing Plan

Marketing Plan, noun: A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. Seems pretty straightforward, right? Not exactly. Did you know that social media is the biggest part of marketing plans that is ignored? Yep… ignored! As you’re gearing  Read More

hand holding a phone with a pie chart on it. Text that says "Call Tracker"

CallRail vs. Kall8

Call Tracking The reason we at Infinity Dental Web have for years recommended using call tracking software is that it helps you know how effective your website is. The way call tracking works is that it displays a unique phone number on your website, different from the actual number. The posted phone number forwards seamlessly  Read More

a line graph showing dramatic increases in the use of the search term "dentist near me" since 2012

Search Trends in 2020

I recently had an email exchange with a client who was concerned about his rankings. Since my response could be very helpful for any dentist wanting an up-to-date understanding of current search strategy, I thought I’d share the points I made to him. For privacy reasons, I will call his city Metropolis and will change  Read More

Virtual Consult App

We have a new tool for our clients—the Infinity Dental Web virtual smile consultation app. Even before the coronavirus pandemic there have been large increases in virtual patient care. A report published by the American Medical Association over a year ago reported exponential increases in the use of telemedicine. The pandemic has vastly accelerated that  Read More

Search Engine Journal – Don’t You Know This?

So this morning we find an article by Roger Montti posted on Search Engine Journal, Why Google Shows Black Doctors in a Search for White Ones. This is a long, convoluted article that tries to dissect what supposedly went wrong with the search or the algorithm. “Google’s Danny Sullivan tweeted an explanation of why it  Read More