Date: October 30, 2019
Category: Video
Video marketing continues to grow in popularity and importance. We have all seen data about the impact of video. We know that the use of video increases the impact of any message. It increases the amount of time people spend on your website and increases conversions. In a survey by Wyzowl, 72% of businesses say Read More
Date: January 10, 2018
Category: Marketing
We’re working on a new website for a client who produces high quality dentistry in an upscale community. This client some time ago had hired a marketing agency to create some brand messaging for them, with the idea that they might use some of the branding ideas in a new website. The agency suggested a Read More
Date: August 15, 2017
Category: Marketing
While browsing online recently, I ran into an article from a couple of years ago from Mother Jones magazine, Is Your Dentist Ripping You Off? The author was commenting on an op-ed she saw in the ADA News about “creative diagnosis,” a term used to describe the practice of peddling unnecessary treatments to patients. If Read More
Date: June 29, 2017
Category: Marketing
I was looking at the website of a prospective client who contacted us for help with his internet marketing. The first link in his menu, just to the right of the link to the home page, was to a page titled, “Why Choose Us?” It was clear to me, from this “Why Choose Us” page Read More
Date: July 13, 2016
Category: Marketing
In an earlier blog post, I made the point that when we market a dental practice to a prospective patient, what we are really doing is selling trust. When we market a client, here is an outline of our strategy. We start by creating a positive visual impression for the prospective patient. Neuromarketing research shows Read More
Date: June 13, 2016
Category: Marketing
It was several years into my dental practice when I learned this principle. When I began my dental practice, I was, like many of my colleagues, I suppose, anxious about getting enough business to pay off my student loans and my dental practice loan. I launched out on my own right out of school and Read More
