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Website design is critical in attracting the right patients

January 25, 2019 by David Hall Leave a Comment

A bar graph showing comparative campaign effectiveness. Emotional marketing had 31% of companies reporting very large profit gains. Rational marketing had 16% reporting the same. Combined approaches had 26%.
A bar graph showing comparative campaign effectiveness. Emotional marketing had 31% of companies reporting very large profit gains. Rational marketing had 16% reporting the same. Combined approaches had 26%.

Website design is critical in attracting the right patients

Date: January 25, 2019

Category: Marketing

Author: David Hall

Not long ago I was talking to a dentist who felt that his website design had little to do with its effectiveness in converting visitors into patients. I guess it shouldn’t be surprising that some dentists feel that way. Even some business professionals are steeped in a logical approach to marketing. Roger Dooley, the author  Read More

Tags: Classy website designs, Dental Website Design, emotion, emotional appeal in marketing, emotional connection, first impression, Institute of Practitioners in Advertising, Joe Camel, logical appeal in marketing, Marlboro Man, website conversions

Filed Under: Marketing Tagged With: Classy website designs, Dental Website Design, emotion, emotional appeal in marketing, emotional connection, first impression, Institute of Practitioners in Advertising, Joe Camel, logical appeal in marketing, Marlboro Man, website conversions

Harness the Power of Yelp for Your Dental Practice

January 8, 2019 by Lindsey Bouffard 2 Comments

Harness the Power of Yelp for Your Dental Practice

Date: January 8, 2019

Category: Marketing

Author: Lindsey Bouffard

When it comes to marketing your Dental practice, there are a lot of options—organic SEO, Google Adwords, videos, social media, and local search are just a few examples. But what about Yelp? Let me explain to you why you should include Yelp in your online marketing mix. Yelp Is an Easy and Effective Marketing Tool  Read More

Tags: Pumphrey, Yelp, Yelp ads, Yelp enhanced profile, Yelp rankings, Yelp Reviews

Filed Under: Marketing Tagged With: Pumphrey, Yelp, Yelp ads, Yelp enhanced profile, Yelp rankings, Yelp Reviews

Top 3 Marketing Mistakes Dentists Make

October 30, 2018 by Sarah Skidd 2 Comments

Graphic with Free Wording
Graphic with Free Wording

Top 3 Marketing Mistakes Dentists Make

Date: October 30, 2018

Category: Marketing

Author: Sarah Skidd

They teach you a lot in dental school but not a lot about marketing. Here are a few marketing mistakes dentists tend to make as they work on growing their practice. 1. Dentists Act Desperate Free x-ray with $29.99 new patient cleaning!!! Resist the temptation. Focus on attracting quality patients. The type of people attracted  Read More

Tags: dental receptionist, dental website upgrade, Dental Websites, discount dentist, first impression, front office dental staff, outdated dental website, ugly dental websites

Filed Under: Marketing Tagged With: dental receptionist, dental website upgrade, Dental Websites, discount dentist, first impression, front office dental staff, outdated dental website, ugly dental websites

How to Train Front Office Staff to Convert Calls

September 19, 2018 by Sarah Skidd 4 Comments

Young doctor woman, medical professional shouting
Young doctor woman, medical professional shouting

How to Train Front Office Staff to Convert Calls

Date: September 19, 2018

Category: Marketing

Author: Sarah Skidd

Dr. Howard Farran of Dentaltown said he’d never want to own an internet marketing company for dentists. Why? Because it doesn’t matter how many new patients he’d bring you, if your front office staff can’t convert the calls to appointments, he’d get blamed for the bad results. Yup. Been there.  Dentist: “I’m getting no new  Read More

Tags: call conversion, dentists, front office, new patient acquisition, quoting fees over the phone, staff training

Filed Under: Marketing Tagged With: call conversion, dentists, front office, new patient acquisition, quoting fees over the phone, staff training

Building an effective smile gallery

July 30, 2018 by David Hall Leave a Comment

example of a well set up smile gallery for a dentist
example of a well set up smile gallery for a dentist

Building an effective smile gallery

Date: July 30, 2018

Category: Marketing

Author: David Hall

If you are going to try to use your website to attract patients who want smile makeovers, an online smile gallery is a must. Research shows that this is the first page prospective smile makeover patients will visit after they find the website. (See the landmark study by Sesame Communications, How Consumers Choose Cosmetic Dentists  Read More

Tags: Douglas Van Praet, Dr. Fred Arnold, full face photographs, get them to dream, lead the imagination, neuromarketing, patient photographic consent, smile gallery, subconscious marketing, trust

Filed Under: Marketing Tagged With: Douglas Van Praet, Dr. Fred Arnold, full face photographs, get them to dream, lead the imagination, neuromarketing, patient photographic consent, smile gallery, subconscious marketing, trust

Self-referral – an internet marketing trend

April 13, 2018 by David Hall Leave a Comment

image of the website of Dr. David Pumphrey, Altanta periodontist
image of the website of Dr. David Pumphrey, Altanta periodontist

Self-referral – an internet marketing trend

Date: April 13, 2018

Category: Marketing

Author: David Hall

The internet is changing the way people make dental appointments. With the amount of information available from websites,  online reviews, and social media, people are feeling less dependent upon personal referrals. It used to be that when you needed the services of a dental specialist, your family dentist would send you to a specialist and  Read More

Tags: Dental Website Design, Dr. David Pumphrey, periodontist, Pumphrey, self-referral, specialist referrals, Website Design

Filed Under: Marketing Tagged With: Dental Website Design, Dr. David Pumphrey, periodontist, Pumphrey, self-referral, specialist referrals, Website Design

Follow-up on eDoctorWeb review

April 5, 2018 by David Hall Leave a Comment

Follow-up on eDoctorWeb review

Follow-up on eDoctorWeb review

Date: April 5, 2018

Category: Marketing

Author: David Hall

Last Thursday, Doug Gilliatt, our Director of Client Services, reviewed the website of eDoctorWeb, a competitor of ours, in which he acknowledged their compliment to our marketing prowess by copying key marketing messages from our company home page. So today we pushed that out on Facebook and tagged them so that they got notice of  Read More

Tags: Brad Hylan, eDoctorWeb, eDoctorWeb review, online review

Filed Under: Marketing Tagged With: Brad Hylan, eDoctorWeb, eDoctorWeb review, online review

A Great Compliment from a Competitor, eDoctorWeb

March 29, 2018 by Doug Gilliatt Leave a Comment

A Great Compliment from a Competitor, eDoctorWeb

Date: March 29, 2018

Category: Marketing

Author: Doug Gilliatt

Imitation is the sincerest form of flattery We’re feeling pretty good right now. A competitor in the dental websites niche, eDoctorWeb, thinks that we have great stuff. We know this because they have copied key marketing messages from our company website. We discovered them this past week. This is better than a great online review.  Read More

Tags: Brad Hylan, copying text, eDoctorWeb, eDoctorWeb review, Infinity Dental Web, Jeannie Theriot, online review

Filed Under: Marketing Tagged With: Brad Hylan, copying text, eDoctorWeb, eDoctorWeb review, Infinity Dental Web, Jeannie Theriot, online review

Let Another Man Praise Thee

January 10, 2018 by David Hall Leave a Comment

a drawing of King Solomon
a drawing of King Solomon

Let Another Man Praise Thee

Date: January 10, 2018

Category: Marketing

Author: David Hall

We’re working on a new website for a client who produces high quality dentistry in an upscale community. This client some time ago had hired a marketing agency to create some brand messaging for them, with the idea that they might use some of the branding ideas in a new website. The agency suggested a  Read More

Tags: braggadocious, bragging, BS alarm, Douglas Van Praet, King Solomon, selling trust, trust, Unconscious Branding

Filed Under: Marketing Tagged With: braggadocious, bragging, BS alarm, Douglas Van Praet, King Solomon, selling trust, trust, Unconscious Branding

Doctor, do they trust you?

August 15, 2017 by David Hall Leave a Comment

chart showing that patients accept treatment based on trust
chart showing that patients accept treatment based on trust

Doctor, do they trust you?

Date: August 15, 2017

Category: Marketing

Author: David Hall

While browsing online recently, I ran into an article from a couple of years ago from Mother Jones magazine, Is Your Dentist Ripping You Off? The author was commenting on an op-ed she saw in the ADA News about “creative diagnosis,” a term used to describe the practice of peddling unnecessary treatments to patients. If  Read More

Tags: ADA News, braggadocious, bragging, BS alarm, call to action, cortisol, creative diagnosis, Douglas Van Praet, eagerness, Mother Jones magazine, selling trust, Suzanne Boswell, The Mystery Patient's Guide, trust, Unconscious Branding

Filed Under: Marketing Tagged With: ADA News, braggadocious, bragging, BS alarm, call to action, cortisol, creative diagnosis, Douglas Van Praet, eagerness, Mother Jones magazine, selling trust, Suzanne Boswell, The Mystery Patient's Guide, trust, Unconscious Branding

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