Date: October 30, 2018
Category: Marketing
They teach you a lot in dental school but not a lot about marketing. Here are a few marketing mistakes dentists tend to make as they work on growing their practice. 1. Dentists Act Desperate Free x-ray with $29.99 new patient cleaning!!! Resist the temptation. Focus on attracting quality patients. The type of people attracted Read More
Date: September 19, 2018
Category: Marketing
Dr. Howard Farran of Dentaltown said he’d never want to own an internet marketing company for dentists. Why? Because it doesn’t matter how many new patients he’d bring you, if your front office staff can’t convert the calls to appointments, he’d get blamed for the bad results. Yup. Been there. Dentist: “I’m getting no new Read More
Date: July 30, 2018
Category: Marketing
If you are going to try to use your website to attract patients who want smile makeovers, an online smile gallery is a must. Research shows that this is the first page prospective smile makeover patients will visit after they find the website. (See the landmark study by Sesame Communications, How Consumers Choose Cosmetic Dentists Read More
Date: April 13, 2018
Category: Marketing
The internet is changing the way people make dental appointments. With the amount of information available from websites, online reviews, and social media, people are feeling less dependent upon personal referrals. It used to be that when you needed the services of a dental specialist, your family dentist would send you to a specialist and Read More
Date: April 5, 2018
Category: Marketing
Last Thursday, Doug Gilliatt, our Director of Client Services, reviewed the website of eDoctorWeb, a competitor of ours, in which he acknowledged their compliment to our marketing prowess by copying key marketing messages from our company home page. So today we pushed that out on Facebook and tagged them so that they got notice of Read More
Date: March 29, 2018
Category: Marketing
Imitation is the sincerest form of flattery We’re feeling pretty good right now. A competitor in the dental websites niche, eDoctorWeb, thinks that we have great stuff. We know this because they have copied key marketing messages from our company website. We discovered them this past week. This is better than a great online review. Read More
Date: January 10, 2018
Category: Marketing
We’re working on a new website for a client who produces high quality dentistry in an upscale community. This client some time ago had hired a marketing agency to create some brand messaging for them, with the idea that they might use some of the branding ideas in a new website. The agency suggested a Read More
Date: August 15, 2017
Category: Marketing
While browsing online recently, I ran into an article from a couple of years ago from Mother Jones magazine, Is Your Dentist Ripping You Off? The author was commenting on an op-ed she saw in the ADA News about “creative diagnosis,” a term used to describe the practice of peddling unnecessary treatments to patients. If Read More
Date: June 29, 2017
Category: Marketing
I was looking at the website of a prospective client who contacted us for help with his internet marketing. The first link in his menu, just to the right of the link to the home page, was to a page titled, “Why Choose Us?” It was clear to me, from this “Why Choose Us” page Read More
Date: June 22, 2017
Category: Marketing
Dentists have an advantage that many small businesses do not. People have to see a dentist. They may not like it, but they will eventually step foot through your doors. The great part is, through a few marketing tricks, and a friendly staff, you can create a community of patients that actually love coming to Read More
