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Archives for July 2015

Writing quality content is more than a 500-word rule

Google quality content guidelines
Google quality content guidelines

Writing quality content is more than a 500-word rule

Date: July 29, 2015

Category: SEO

Author: David Hall

When Einstein Medical solicited a couple of our clients, they sent them lengthy reports criticizing their websites. The first major point they addressed in the reports was the use of meta tags. I addressed this point in an earlier blog post titled Sleazy SEO Sales Tactics. The second major point was whether or not the  Read More

Tags: 500-word rule, duplicate content, Einstein Dental, Einstein Medical, Google panda update, Google penguin update, Google quality content guidelines, quality content, user experience, word count

10 Benefits of Facebook Ads

facebook marketing dentists
facebook marketing dentists

10 Benefits of Facebook Ads

Date: July 27, 2015

Category: Social Media for Dentists

Author: Heather

If you aren’t using Facebook ads…you should probably start The options available to market products and services for small and large business are vast Some of the most popular ideas use social media networks to take a company’s brand mainstream. And of course, one of the most beneficial social media networks is Facebook.  #1 – Huge Global Market  Read More

Tags: Facebook, Facebook ads, facebook for dentists, Facebook marketing

The Google Authorship Sales Pitch

The Google Authorship Sales Pitch

Date: July 20, 2015

Category: SEO

Author: David Hall

This is the second in a series of three posts about some sales tactics that we have seen recently from a competitor. See my first post about Sleazy SEO Sales Tactics. We had reports from two clients recently that Einstein Medical had sent them each a lengthy report titled “Website and SEO Audit,” as part  Read More

Tags: Einstein Dental, Einstein Medical, Google authorship, Google authorship is dead, SEO ethics, sleazy SEO people

Sleazy SEO Sales Tactics

Sleazy SEO Sales Tactics

Date: July 15, 2015

Category: SEO

Author: David Hall

We had two clients who were approached by competitors recently with a similar sales approach. These clients sent us copies of their reports on their websites, and I wanted to comment on the reports and the tactics, as they seem to me to be less than honorable. Unfortunately, there is a lot of this going on in the SEO  Read More

Tags: Google rankings, Google rankings promise, local search, local search rankings, Maps SEO, meta descriptions, SEO gimmicks, sleazy SEO people, title tags

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