Date: January 25, 2014
Category: Marketing
I loved Danielle’s post last week on our multi-device future, so I want to expound on that and talk about how we can prepare for that future. I don’t know if the idea of all these crazy gadgets excites me or scares me, but I do know that it drives me to stay current on Read More
Date: January 23, 2014
Category: SEO
There was a situation where someone had neglected to renew a domain name registration, and before he noticed it, the domain name had gone on the open market and he had to bid to get it back. As a result, the website was down for two months. He feels that this has caused long-term damage Read More
Date: January 17, 2014
Category: Tech Trends
Judging from current news headlines and the recent CES 2014 show, we are a lot closer to having our lives run by computers than previously expected. From smart contact lenses to self-driving cars, smart toothbrushes to digital home security, the future is certainly going to be interesting. Are we ever going to have to get Read More
Date: January 15, 2014
Category: Marketing
In my post last week about stock smile galleries, I used examples of four identical smile galleries of clients of Prosites. Danielle, our social media director, tweeted a link to the post to Prosites saying, “Using a stock smile gallery to market your dental work can be detrimental to your site.” They responded, saying, “We Read More
Date: January 8, 2014
Category: Company News
Let us introduce the newest member of our Infinity Dental Web team, Emily Martineau. She was hired in late December as our new Maps SEO director. Emily received a B.S. in Finance from the W.P. Carey School of Business at Arizona State University in 2005. She says she majored in Finance because she is good Read More
Date: January 7, 2014
Category: Marketing
One of the key marketing principles involved in selling dentistry on the Internet is that a dentist needs a smile gallery in order to have credibility as a cosmetic dentist. A study done by Sesame Communications several years ago documented that when prospective patients are looking for a cosmetic dentist, they will often go directly Read More
Date: January 3, 2014
Category: Social Media for Dentists
2013 was a big year for social media. I think of it as the year when top level management realized that this isn’t a fad that is going to go away and it is a useful tool in any marketing arsenal if done correctly. Even the most old fashioned of businesses, dentistry being one of Read More
