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Archives for January 2014

Marketing trend: Adaptive content is king

Content is King
Marketing trend: Adaptive content is king

Marketing trend: Adaptive content is king

Date: January 25, 2014

Category: Marketing

Author: Jennifer

I loved Danielle’s post last week on our multi-device future, so I want to expound on that and talk about how we can prepare for that future. I don’t know if the idea of all these crazy gadgets excites me or scares me, but I do know that it drives me to stay current on  Read More

Restoring a site that was down for two months

Restoring a site that was down for two months

Date: January 23, 2014

Category: SEO

Author: David Hall

There was a situation where someone had neglected to renew a domain name registration, and before he noticed it, the domain name had gone on the open market and he had to bid to get it back. As a result, the website was down for two months. He feels that this has caused long-term damage  Read More

Tags: Casey Markee, Google penalties, Google rankings, lost domain name, Mastermind group, Planet Ocean, Search Engine News, SEO, SEO misinformation, SEO penalties, site recovery, website down, website recovery, website restoration, website traffic restoration, Wordpress blog

The “Internet of Things” Phenomenon

The “Internet of Things” Phenomenon

The “Internet of Things” Phenomenon

Date: January 17, 2014

Category: Tech Trends

Author: Danielle Azar

Judging from current news headlines and the recent CES 2014 show, we are a lot closer to having our lives run by computers than previously expected. From smart contact lenses to self-driving cars, smart toothbrushes to digital home security, the future is certainly going to be interesting. Are we ever going to have to get  Read More

Tags: CES 2014, Google glass, Google+, latest technology, marketing plan, Smartphones, tech trends, wearable technology

More on stock smile galleries

More on stock smile galleries

Date: January 15, 2014

Category: Marketing

Author: David Hall

In my post last week about stock smile galleries, I used examples of four identical smile galleries of clients of Prosites. Danielle, our social media director, tweeted a link to the post to Prosites saying, “Using a stock smile gallery to market your dental work can be detrimental to your site.” They responded, saying, “We  Read More

Tags: Prosites, smile gallery, stock photos, stock smile gallery

Introducing Emily Martineau

Introducing Emily Martineau

Introducing Emily Martineau

Date: January 8, 2014

Category: Company News

Author: David Hall

Let us introduce the newest member of our Infinity Dental Web team, Emily Martineau. She was hired in late December as our new Maps SEO director. Emily received a B.S. in Finance from the W.P. Carey School of Business at Arizona State University in 2005. She says she majored in Finance because she is good  Read More

Tags: Emily Martineau, Google Business Listings, Google Maps, Maps SEO

The stock smile gallery

Dr. Bailey stock smile gallery from Prosites
The stock smile gallery

The stock smile gallery

Date: January 7, 2014

Category: Marketing

Author: David Hall

One of the key marketing principles involved in selling dentistry on the Internet is that a dentist needs a smile gallery in order to have credibility as a cosmetic dentist. A study done by Sesame Communications several years ago documented that when prospective patients are looking for a cosmetic dentist, they will often go directly  Read More

Tags: Cosmetic Dentistry, Dental Websites, Prosites, Sesame Communications, smile gallery, stock photos, stock smile gallery

2014: The Year of Clever Social Media Advertising

2014: The Year of Clever Social Media Advertising

2014: The Year of Clever Social Media Advertising

Date: January 3, 2014

Category: Social Media for Dentists

Author: Danielle Azar

2013 was a big year for social media. I think of it as the year when top level management realized that this isn’t a fad that is going to go away and it is a useful tool in any marketing arsenal if done correctly. Even the most old fashioned of businesses, dentistry being one of  Read More

Tags: 2014 trends, advertising, Buzzfeed, Facebook, Instagram, organic content, paid content, Pinterest, social media advertising, social trends, Twitter

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