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How to waste money on your internet marketing – a case study

A photo of a wastebasket full of crumpled money to illustrate money wasted on poor SEO strategies
A photo of a wastebasket full of crumpled money to illustrate money wasted on poor SEO strategies

How to waste money on your internet marketing – a case study

Date: October 11, 2019

Category: Local Search

Author: David Hall

Internet marketing is an unregulated industry that, because there is such a poor public understanding of what is done, attracts more than its share of sleazy operators. It is also so specialized that people with limited training can make some serious mistakes and waste a considerable amount of money. And because Google gathers data about  Read More

Tags: call tracking number, Google Ads, Google My Business, guarantee, local search for dentists, online reviews, sleazy SEO, stock content, traffic guarantee, Yelp reviews guidelines

Follow-up on eDoctorWeb review

Follow-up on eDoctorWeb review

Follow-up on eDoctorWeb review

Date: April 5, 2018

Category: Marketing

Author: David Hall

Last Thursday, Doug Gilliatt, our Director of Client Services, reviewed the website of eDoctorWeb, a competitor of ours, in which he acknowledged their compliment to our marketing prowess by copying key marketing messages from our company home page. So today we pushed that out on Facebook and tagged them so that they got notice of  Read More

Tags: Brad Hylan, eDoctorWeb, eDoctorWeb review, online reviews

A Great Compliment from a Competitor, eDoctorWeb

A Great Compliment from a Competitor, eDoctorWeb

Date: March 29, 2018

Category: Marketing

Author: Doug Gilliatt

Imitation is the sincerest form of flattery We’re feeling pretty good right now. A competitor in the dental websites niche, eDoctorWeb, thinks that we have great stuff. We know this because they have copied key marketing messages from our company website. We discovered them this past week. This is better than a great online review.  Read More

Tags: Brad Hylan, copying text, eDoctorWeb, eDoctorWeb review, Infinity Dental Web, Jeannie Theriot, online reviews

Significance of the Updated Google Reviews Guidelines

Online reviews being represented as a game of chess
Online reviews being represented as a game of chess

Significance of the Updated Google Reviews Guidelines

Date: March 22, 2018

Category: Reputation Management

Author: Kaycie Smith

2017 was a tough year for Google and its review policies.   We saw an increase in spam reviews where fake negative reviews were being placed on businesses as well as crazy stories of how certain businesses were soliciting reviews in mass quantities.  Yelp has set a pretty decent bar for trustworthiness of reviews.  As complaints  Read More

Tags: fake reviews, filtered reviews, Google My Business, google review guidelines, Google Reviews, Google+, negative reviews, online reputation management, online reviews, positive reviews, reputation management, review algorithm, review filter, review guidelines, review solicitation, reviews, SEO, spam reviews, Yelp, Yelp Reviews

More Patients Are Checking Your Facebook Page

pie chart showing that 35% of patients checked the practice Facebook page, Dec 2017-Mar 2018
pie chart showing that 35% of patients checked the practice Facebook page, Dec 2017-Mar 2018

More Patients Are Checking Your Facebook Page

Date: March 19, 2018

Category: Social Media for Dentists

Author: David Hall

A consistent trend in dental marketing on the internet over the last four or five years is the tendency of prospective patients to seek more information before asking for an appointment. It used to be that if you had a number one ranking in Google, you were practically assured of getting a lot of phone  Read More

Tags: digital marketing trends, Facebook, Google rankings, online reviews, reviews, search trends

How Many Dental Patients Check Reviews First?

How Many Dental Patients Check Reviews First?

Date: December 5, 2016

Category: Reputation Management

Author: David Hall

I’ve seen various figures quoted recently by dental Internet marketing agencies on the number of dental patients who check reviews. These articles don’t mention their sources, and I suspect some of the numbers may come from generic surveys asking people if they use online reviews. Being a stickler for good, hard, reliable data, I thought  Read More

Tags: dentist search trends, digital marketing trends, Facebook, marketing research, online reviews, research, website conversions

Google’s Advice For Improving Your Local Search Rankings

Google’s Advice For Improving Your Local Search Rankings

Date: July 6, 2016

Category: Local Search

Author: Jaren Martineau

We’ve blogged previously about the increasing importance of local search. A dental practice is a local business. Patients do not buy dental services online and have them shipped to their homes. Rather, they must physically go to the location of the dental office in order to receive their services. In other words, patients are looking  Read More

Tags: Dental SEO, dentists, Google Business Listings, Google places, Google Reviews, local search, online reviews, SEO

How many prospective dental patients read reviews?

Importance of online reviews to dentists
Importance of online reviews to dentists

How many prospective dental patients read reviews?

Date: November 11, 2015

Category: Reputation Management

Author: David Hall

I wanted to give an update on continuing online marketing research here at Infinity Dental Web. Back on September 3, 2014, I wrote a post reporting on the use of reviews by prospective dental patients who are searching for a dentist on the Internet. At that time I reported that we were showing that 41%  Read More

Tags: Google Reviews, local pack, online reviews

5 Reputation Management Basics For Dentists

Reputation management is an important part of your overall social media strategy.
Reputation management is an important part of your overall social media strategy.

5 Reputation Management Basics For Dentists

Date: August 13, 2015

Category: Reputation Management

Author: Megan

Just like location (location, location) is key to success in real estate, reputation management is paramount to running a successful dental practice. It’s hard to have a successful practice, or gain positive recognition, with a bad reputation. That’s why establishing, controlling, and maintaining your online reputation should be a part of your marketing strategy. Managing  Read More

Tags: facebook reviews, handling online reviews, online reviews, reputation management, reviews, Social Media, Social Media for Dentists, Yelp

What Dentists should know about local search

Google local search anatomy
Google local search anatomy

What Dentists should know about local search

Date: June 29, 2015

Category: Local Search

Author: Jaren Martineau

Google is continually trying to improve its search engine and is routinely tinkering with better ways to deliver the results that people are looking for. With the rise in the number of searches that are being made from mobile devices and Google’s increased ability to detect searchers’ locations, local search is gaining importance. It is important  Read More

Tags: click through ratio, Google Reviews, Google+, local pack, local search, local search ecosystem, NAP, Nap consistency, online reviews, Search engine marketing, SEO, Yelp

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