Date: October 11, 2019
Category: Local Search
Internet marketing is an unregulated industry that, because there is such a poor public understanding of what is done, attracts more than its share of sleazy operators. It is also so specialized that people with limited training can make some serious mistakes and waste a considerable amount of money. And because Google gathers data about Read More
Date: April 5, 2018
Category: Marketing
Last Thursday, Doug Gilliatt, our Director of Client Services, reviewed the website of eDoctorWeb, a competitor of ours, in which he acknowledged their compliment to our marketing prowess by copying key marketing messages from our company home page. So today we pushed that out on Facebook and tagged them so that they got notice of Read More
Date: March 29, 2018
Category: Marketing
Imitation is the sincerest form of flattery We’re feeling pretty good right now. A competitor in the dental websites niche, eDoctorWeb, thinks that we have great stuff. We know this because they have copied key marketing messages from our company website. We discovered them this past week. This is better than a great online review. Read More
Date: March 22, 2018
Category: Reputation Management
2017 was a tough year for Google and its review policies. We saw an increase in spam reviews where fake negative reviews were being placed on businesses as well as crazy stories of how certain businesses were soliciting reviews in mass quantities. Yelp has set a pretty decent bar for trustworthiness of reviews. As complaints Read More
Date: March 19, 2018
Category: Social Media for Dentists
A consistent trend in dental marketing on the internet over the last four or five years is the tendency of prospective patients to seek more information before asking for an appointment. It used to be that if you had a number one ranking in Google, you were practically assured of getting a lot of phone Read More
Date: December 5, 2016
Category: Reputation Management
I’ve seen various figures quoted recently by dental Internet marketing agencies on the number of dental patients who check reviews. These articles don’t mention their sources, and I suspect some of the numbers may come from generic surveys asking people if they use online reviews. Being a stickler for good, hard, reliable data, I thought Read More
Date: July 6, 2016
Category: Local Search
We’ve blogged previously about the increasing importance of local search. A dental practice is a local business. Patients do not buy dental services online and have them shipped to their homes. Rather, they must physically go to the location of the dental office in order to receive their services. In other words, patients are looking Read More
Date: November 11, 2015
Category: Reputation Management
I wanted to give an update on continuing online marketing research here at Infinity Dental Web. Back on September 3, 2014, I wrote a post reporting on the use of reviews by prospective dental patients who are searching for a dentist on the Internet. At that time I reported that we were showing that 41% Read More
Date: August 13, 2015
Category: Reputation Management
Just like location (location, location) is key to success in real estate, reputation management is paramount to running a successful dental practice. It’s hard to have a successful practice, or gain positive recognition, with a bad reputation. That’s why establishing, controlling, and maintaining your online reputation should be a part of your marketing strategy. Managing Read More
Date: June 29, 2015
Category: Local Search
Google is continually trying to improve its search engine and is routinely tinkering with better ways to deliver the results that people are looking for. With the rise in the number of searches that are being made from mobile devices and Google’s increased ability to detect searchers’ locations, local search is gaining importance. It is important Read More
