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SEO

A Prime Example of Google Manipulating Search Results

A screen shot of search results from Google for "new york times racist history" showing the critical article ranked on page 4
A screen shot of search results from Google for "new york times racist history" showing the critical article ranked on page 4

A Prime Example of Google Manipulating Search Results

Date: July 14, 2020

Category: SEO

Author: David Hall

Last Saturday, the New York Post published a scathing opinion piece, “Why New York Times Praises ‘Cancel Culture’ but Skips over Its Own Racist History.” Author Michael Goodwin begins by reporting on a recent article in the Times criticizing Mount Rushmore and the American presidents memorialized there. The article stated, “each of these titans of American  Read More

Tags: Bing, DuckDuckGo, Google manipulating search results, Google rankings, Michael Goodwin, New York Post, New York Times, racism

The Rise of DuckDuckGo

DuckDuckGo logo - picture of a duck with the words under it
DuckDuckGo logo - picture of a duck with the words under it

The Rise of DuckDuckGo

Date: December 9, 2019

Category: SEO

Author: David Hall

To stay abreast of what is going on with search, we subscribe to a number of services from Search Engine News, including their monthly podcast updates. In one of those podcasts earlier this year, they announced that they were going to now be including update reports on the search engine DuckDuckGo, added to their reports  Read More

Tags: algorithmic unfairness, anti-Semitism, Bing, DuckDuckGo, Google algorithm, Google rankings, Google+, Jack Dorsey, Medic update, New York Times, Search Engine News, Twitter

What’s Our Secret to Conversions??

What’s Our Secret to Conversions??

Date: June 5, 2019

Category: Marketing

Author: Lindsey Bouffard

Search engine optimization companies will tell you they can get you results. They talk about higher rankings and more page views, and speak in the language of data that a lot of dentists simply don’t understand. I talk to prospective clients every day and I hear what other companies are telling you. I want you  Read More

Tags: design conversion rate, Google optimization, Google rankings, SEO, web design, website conversions

Does Word Count Affect SEO?

Search engine optimization with seo icons
Search engine optimization with seo icons

Does Word Count Affect SEO?

Date: September 10, 2018

Category: SEO

Author: David Hall

About three years ago I wrote a post disagreeing with one of our competitors in search engine optimization who was telling prospective clients that the optimum length for a page to gain high rankings in Google was 500+ words. We see variations of this idea being promoted by various SEO companies. Just Google “long-form content”  Read More

Tags: 500-word rule, Casey Markee, Google rankings, long-form content, ranking factors, SEO myths, seo rankings, word count

More Patients Are Checking Your Facebook Page

pie chart showing that 35% of patients checked the practice Facebook page, Dec 2017-Mar 2018
pie chart showing that 35% of patients checked the practice Facebook page, Dec 2017-Mar 2018

More Patients Are Checking Your Facebook Page

Date: March 19, 2018

Category: Social Media for Dentists

Author: David Hall

A consistent trend in dental marketing on the internet over the last four or five years is the tendency of prospective patients to seek more information before asking for an appointment. It used to be that if you had a number one ranking in Google, you were practically assured of getting a lot of phone  Read More

Tags: digital marketing trends, Facebook, Google rankings, online reviews, reviews, search trends

Behind the SEO Scenes with Our Senior Search Strategist!

Behind the scenes SEO
Behind the scenes SEO

Behind the SEO Scenes with Our Senior Search Strategist!

Date: May 8, 2017

Category: Marketing

Author: Kaycie Smith

Monitoring Your Website Performance Some of you may not realize how closely we watch your website performance and how invested we are in your success, so we thought it would be good to write an article about that. There is a lot that goes on here at Infinity Dental Web behind the scenes. Let’s give  Read More

Tags: blogging, call tracking, content writers, Dental SEO, Google rankings, Internet Marketing, monthly traffic reports, search terms, SEO, website performance

Sleazy SEO Sales Tactics

Sleazy SEO Sales Tactics

Date: July 15, 2015

Category: SEO

Author: David Hall

We had two clients who were approached by competitors recently with a similar sales approach. These clients sent us copies of their reports on their websites, and I wanted to comment on the reports and the tactics, as they seem to me to be less than honorable. Unfortunately, there is a lot of this going on in the SEO  Read More

Tags: Google rankings, Google rankings promise, local search, local search rankings, Maps SEO, meta descriptions, SEO gimmicks, sleazy SEO people, title tags

New Panda Update for June 2015

New Panda Update for June 2015

New Panda Update for June 2015

Date: June 5, 2015

Category: SEO

Author: David Hall

The Search Marketing Expo (SMX) for advanced search engine professionals took place this past week in Seattle and the big announcement there came from Google’s Gary Illyes. According to Illyes we should be seeing a Panda data refresh in the next 2 to 4 weeks. Illyes was clear that this is not an algorithm alteration, but  Read More

Tags: Dental SEO, Google algorithm, Google panda update, Google rankings, quality content, SEO, smx, thin content

Thought Leader Series: Q&A with Casey Markee

Thought Leader Series: Q&A with Casey Markee

Thought Leader Series: Q&A with Casey Markee

Date: May 14, 2015

Category: Tech Trends

Author: Danielle Azar

We at Infinity Dental Web have a little secret we’d like to share with you: we don’t know everything! Every successful company is driven by a thought leader who seems to know it all, but behind every good leader is a mentor. That’s why we’re not ashamed to say that even with our abundant SEO  Read More

Tags: Casey Markee, geo-targeting, Google algorithm, Google rankings, interview, Mediawyse, Mobile Search, responsive design, Search Engine News, SEO, SEO expert, wearable technology

5 Ways for Dentists to Attract High Quality Links to Their Website

5 Ways for Dentists to Attract High Quality Links to Their Website

5 Ways for Dentists to Attract High Quality Links to Their Website

Date: December 15, 2014

Category: SEO

Author: Lori Shepherd

    Getting your website to rank well in online searches partly involves obtaining high quality and authoritative links. A link is an online mention of your website that is directly clickable to your website from the source of the mention. This is partly how Google ranks websites, they determine the quality and content of  Read More

Tags: Dental Websites, Google algorithm, Google penguin update, Google rankings, Great Dental Websites, local search

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