Date: March 19, 2018
Category: Social Media for Dentists
A consistent trend in dental marketing on the internet over the last four or five years is the tendency of prospective patients to seek more information before asking for an appointment. It used to be that if you had a number one ranking in Google, you were practically assured of getting a lot of phone Read More
Date: December 5, 2016
Category: Reputation Management
I’ve seen various figures quoted recently by dental Internet marketing agencies on the number of dental patients who check reviews. These articles don’t mention their sources, and I suspect the numbers are coming from generic surveys asking people if they use online reviews. Being a stickler for good, hard, reliable data, I thought we should Read More
Date: October 14, 2016
Category: Social Media for Dentists
Pinterest is a wiley temptress. Part social media and part search engine, this platform has taken the world by storm with its image-heavy interface. Many different businesses use Pinterest as a way to show their product as well as their personality. Many people find the dental industry to be cold and clinical, but Read More
Date: January 16, 2013
Category: Tech Trends
Mashable recently published an article, 12 Buzzwords You’ll Hear in 2013, that I thought deserved some reflection. These are words that aren’t actually words yet, but “experts” are forecasting their prolific use in the coming year. Of course, since they came from Mashable, all the worlds are related to technology and digital marketing. OK, here Read More
