Date: June 20, 2016
Category: Social Media for Dentists
Shortly before her departure from a previous employer of mine, a friend of mine shared a news story about the organization accompanied by a negative—and incorrect—comment. Not important to the story, but her departure wasn’t as a result of the comment. I badly wanted to correct her. Not to argue. Not because I agreed. Nor Read More
Date: May 11, 2016
Category: Social Media for Dentists
Eighty-nine million people in the United States watched 1.2 billion online videos today. Fifty-two percent of consumers say that watching product videos make them more confident in online purchase decisions. And, 96 percent of consumers find videos helpful when making purchase decisions online. Your social video content needs to be on point Whether you’re
Date: February 10, 2016
Category: Social Media for Dentists
When it comes to marketing, one of the fastest ways to lose your audience is copy that sounds stuffy and formal. This applies to all forms of marketing content—social media updates, blog posts, emails, websites, whitepapers, infographics, videos, podcasts, et cetera, et cetera. Readers pay more attention to conversational copy. Dentists and dental marketers, when I say Read More
Date: January 21, 2016
Category: Social Media for Dentists
Social media platforms are crowded and noisy. What can you do to stand out from the crowd? Content with relevant images received 94 percent more views than content without relevant images. These posts garner attention and drive engagement. Additional information on how visual content impacts marketing can be found here. Jazz up your posts with photos. Then Read More
Date: December 15, 2015
Category: Social Media for Dentists
I’m not usually one for making concrete and definitive New Year’s resolutions. Every year the clock strikes midnight on Jan. 1, and I promise to do the same thing. Smile more in the upcoming year. Sure, there’s no real way to measure success. But, if I can look back at a year and say I Read More
Date: December 9, 2015
Category: Social Media for Dentists
I’m not going to a dentist who’s still using a hand drill. Seriously. Ouch. Professional development is vital to achieving success in any profession, in the fast-paced world of social media, professional development is imperative. Rolled out daily are new trends, new platforms, and new features. New social media professionals and seasoned marketers building social Read More
Date: December 3, 2015
Category: Social Media for Dentists
To me there’s nothing more daunting than sitting down in front of a blank Word document or content calendar. That’s one of the reasons I use templates–although my tendency to overthink things might also play a part in that… Creating content is the hardest thing we do in social media. Every blog post, status update, Periscope, Read More
Date: November 5, 2015
Category: Social Media for Dentists
My intention for this post was to touch on changes recently implemented on several social media platforms. And then I started writing. When the Facebook section got to four pages, I decided to just focus on the Book. As Tiffany, Devo, or the Baha Men can tell you, getting to the top is easy, staying at the Read More
