Date: June 5, 2019
Category: Marketing
Search engine optimization companies will tell you they can get you results. They talk about higher rankings and more page views, and speak in the language of data that a lot of dentists simply don’t understand. I talk to prospective clients every day and I hear what other companies are telling you. I want you Read More
Date: January 25, 2019
Category: Marketing
Not long ago I was talking to a dentist who felt that his website design had little to do with its effectiveness in converting visitors into patients. I guess it shouldn’t be surprising that some dentists feel that way. Even some business professionals are steeped in a logical approach to marketing. Roger Dooley, the author Read More
Date: December 5, 2016
Category: Reputation Management
I’ve seen various figures quoted recently by dental Internet marketing agencies on the number of dental patients who check reviews. These articles don’t mention their sources, and I suspect the numbers are coming from generic surveys asking people if they use online reviews. Being a stickler for good, hard, reliable data, I thought we should Read More
Date: November 10, 2015
Category: Designs
There are two big reasons that your dental website design is critical to your online marketing efforts. The first is because of its role in converting visitors into patients. Let me illustrate this with a case study. Case Study #1 Early last year, we took on a new client that I will call Dr. H. Read More
Date: June 25, 2014
Category: Reputation Management
One of the significant trends in Internet marketing is the growing importance of online reviews. The increasing numbers of lawsuits over those reviews are evidence of the importance some businesses are attaching to them. Here is a graph showing the results of a survey by Bright Local and Search Engine Land. Notice the question: “Do Read More
Date: December 31, 2013
Category: Designs
Last month I raised a question on how well your website converts patients. Without going into detail about the previous blog post, basic tips were offered about elements that should be on the home page. If you like, you can refer back to that blog post by clicking here. Whether you are a general dentist Read More
Date: June 25, 2012
Category: Tech Trends
Here at Infinity Dental Web, we beta tested mobile dental websites at the end of 2011. The first functioning site that we launched generated 4 calls to the client’s practice in January 2012. In February it generated 3 calls. That jumped to 9 calls in March, 17 calls in April, and 38 calls in May. Read More
