5 Interesting Digital Marketing Statistics [Infographic]

Digital marketing is an ever-changing industry so it is important to stay up-to-date. Here are some questions to keep in mind when analyzing your online marketing efforts:

1. “Am I engaging with patients on social media?” Customers spend 20-40% more money on brands who engage directly with them on social media. If you do not have a proper presence on the main social media platforms, potential patients might be spending their money elsewhere.

Source: Social Media Today

2. “Do I have a good online reputation?” 2/3 of patients check reviews. 10 out of 15 patients will look into your performance on Facebook, Google, Yelp or other medical review platforms.

Source: Infinity Dental Web 

3. “Does my website have custom content?” 78% of CMOs believe that custom content is the future of marketing. Having a personalized online experience for patients will increase traffic to your website and help with conversion rates, achieving both SEO and ROI benefits.

Source: CMO

4. “Am I coming across as money hungry?” 71% of readers say they were turned off by content that felt like a sales pitch. It is vital that you develop trust and credibility not only on your website but in all your marketing efforts. Patients are inherently mistrustful of dentists. Stories they hear of patients getting over-treated worry them. If your website sounds like a sales pitch, patients may feel uneasy about booking an appointment.

Source: Marketing Week

5. “Do I have a quality website?” Patients look at multiple websites before booking an appointment. It is likely that they compared your website to at least three other sites online – in many instances up to ten. Having a beautiful website design with custom crafted content will help you stand out from the competition.

Source: Infinity Dental Web