Category: Author: Heather
Big Benefits of Facebook Marketing for your Dental Practice
Facebook is not only a great way for people to stay in touch via social media, but it is also a perfect marketplace for businesses to advertise their companies and practices. Facebook is especially a great networking tool for dentists to market their dental practices. Here is a quick rundown of just a few of the reasons why dentists should use Facebook to market their dental practices.
Advertising Exposure to Billions of Users
Facebook currently has over 1.20 billion users, and many users have hundreds (and sometimes thousands) of Facebook friends and contacts. A dental practice with a page on Facebook is open to a lot of potential exposure to market their practice.
Facebook is especially good for dentists to use, because many people are scared to go to the dentist, so having a great recommendation from a friend and “word of mouth” contacts are very important in gathering clients. Having just one Facebook “like” on a dental practice’s page can give the practice this “word of mouth” exposure to hundreds of potential clients!
Free “Second” Webpage
Advertising the “typical” way can be costly! TV time, roadside billboards, business cards and printed flyers can all eat up a dental practice’s marketing budget. There is no replacement for having your own high quality website, but on top of owning a webpage domain Facebook is a great way to broaden your reach to even the least active internet users. Using Facebook to market can cut back significantly on advertising costs, because having a Facebook page for a dental practice is free! Dentists can post pictures of their office, dental work, and smiling, happy clients. Facebook users, in fact, can post their own pictures of their dental work and “check in” to the dentist’s office when they visit. Furthermore, there are plenty of places on the Facebook webpage for dental clients to leave great reviews for other Facebook users (and potential clients) to see.
Free and Credible Reviews from Users
One of the neat characteristics of a Facebook webpage is that clients can have discussions about the business on the Facebook webpage. This is free marketing for the dental practice, when clients discuss their experiences with the dental practice on the Facebook page’s “wall.” These discussions also have credibility, because they’re restricted to people with Facebook accounts.
Furthermore, Facebook will let the owner of the webpage delete or monitor posts. Unlike with Yelp, the owner of a dental practice doesn’t need to worry about competitors leaving a negative review will hurt him or her, because he is able to closely monitor feedback on his or her Facebook website through the Facebook account’s privacy features.
Mobile Ready Page
People are ALWAYS checking Facebook on their phones. Having a Facebook page means people can stay in touch with you on the fly. Facebook optimizes its website (and the dental practice’s fanpage) for both desktop and mobile use. This allows dentists to easily post important office information – such as the practice’s address, hours of operation, reviews and acceptable insurance – on the Facebook page that is also easily accessible for viewing by users. People don’t have to be at their home or work computer to access your site if they have a question. This is also why it is so vital to make sure that your own private website is mobile ready as well.
Easy Market Research
Want to know what your target audience is? Want to know how effectively you are communicating to your target audience? Having a Facebook page is a quick and easy way to figure these things out. Facebook compiles data on your audience’s engagement with your page. You can quickly narrow in on how you effective you are at engaging men, women, and every specific age group. This can be a marketing gold mine and it is all accessible just by setting up a free page on Facebook.
Facebook is the marketing tool of “today” and will be the marketing tool of “tomorrow” for all businesses, and is especially great for “word of mouth” businesses like dental practices!