Date: March 10, 2016
Category: Marketing
It’s morning. You breeze into the office, tea in hand, ready to take on the day. Your intentions are noble. Today’s the day you’re going to hammer out that tooth fairy blog post, record a video of your hygienist teaching patients proper flossing techniques, and create an infographic about dental emergencies. And then…life happens. If Read More
Date: February 10, 2016
Category: Social Media for Dentists
When it comes to marketing, one of the fastest ways to lose your audience is copy that sounds stuffy and formal. This applies to all forms of marketing content—social media updates, blog posts, emails, websites, whitepapers, infographics, videos, podcasts, et cetera, et cetera. Readers pay more attention to conversational copy. Dentists and dental marketers, when I say Read More
Date: January 21, 2016
Category: Social Media for Dentists
Social media platforms are crowded and noisy. What can you do to stand out from the crowd? Content with relevant images received 94 percent more views than content without relevant images. These posts garner attention and drive engagement. Additional information on how visual content impacts marketing can be found here. Jazz up your posts with photos. Then Read More
Date: December 15, 2015
Category: Social Media for Dentists
Poised to be a battle as epic as the one between the Tupac and Biggie, it seems Facebook is steppin’ to Yelp. Earlier today, Sreedev Sharma stumbled across a new feature that, until now, Facebook was quietly testing. Naturally, when social media thought leaders and influencers caught wind, we had to break the news. It Read More
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Category: Social Media for Dentists
I’m not usually one for making concrete and definitive New Year’s resolutions. Every year the clock strikes midnight on Jan. 1, and I promise to do the same thing. Smile more in the upcoming year. Sure, there’s no real way to measure success. But, if I can look back at a year and say I Read More
Date: December 9, 2015
Category: Social Media for Dentists
I’m not going to a dentist who’s still using a hand drill. Seriously. Ouch. Professional development is vital to achieving success in any profession, in the fast-paced world of social media, professional development is imperative. Rolled out daily are new trends, new platforms, and new features. New social media professionals and seasoned marketers building social Read More
Date: December 3, 2015
Category: Social Media for Dentists
To me there’s nothing more daunting than sitting down in front of a blank Word document or content calendar. That’s one of the reasons I use templates–although my tendency to overthink things might also play a part in that… Creating content is the hardest thing we do in social media. Every blog post, status update, Periscope, Read More
Date: November 5, 2015
Category: Social Media for Dentists
My intention for this post was to touch on changes recently implemented on several social media platforms. And then I started writing. When the Facebook section got to four pages, I decided to just focus on the Book. As Tiffany, Devo, or the Baha Men can tell you, getting to the top is easy, staying at the Read More
Date: October 14, 2015
Category: Social Media for Dentists
T-Mobile. Rutgers University. China. It’s hard to remember a time when cybersecurity wasn’t a fixture in the headlines. Online attacks at popular retailers, data leaks, and far-reaching computer viruses have left consumers wondering just how safe their private information really is. In addition to being National Dental Hygiene month and Breast Cancer Awareness month, October is Read More
Date: October 8, 2015
Category: Social Media for Dentists
We’ve all been there. An acquaintance’s grandmother passes away. A friend posts an article reporting on a deadly mudslide in the news. Your college roommate breaks up with his girlfriend of three months—weren’t they soulmates yesterday? We don’t have the time, or the desire, to write a thoughtful comment, but we’d like a way to Read More
