Date: March 1, 2016
Category: Company News
Infinity Dental Web Newsletter During the past 18 months, we’ve made a profound change in our company’s identity. Discover more about our new direction and view our newly re-launched portfolio in our newsletter. In it we also cover why we’re encouraging clients to upgrade to secure websites (SSLs) and introduce our new search marketing strategist, Read More
Date: February 10, 2016
Category: Social Media for Dentists
When it comes to marketing, one of the fastest ways to lose your audience is copy that sounds stuffy and formal. This applies to all forms of marketing content—social media updates, blog posts, emails, websites, whitepapers, infographics, videos, podcasts, et cetera, et cetera. Readers pay more attention to conversational copy. Dentists and dental marketers, when I say Read More
Date: February 8, 2016
Category: Feature Client
Mandeville Center for Dental Excellence Mandeville Center for Dental Excellence is a state-of-the-art facility offering advanced diagnostics and several levels of sedation dentistry—including IV sedation. Dr. Charles Schof is a highly trained and skilled expert specializing in cosmetic, reconstructive dentistry and dental implants. Dr. Schof and his team treat the most complex reconstructive cases, all Read More
Date: January 21, 2016
Category: Social Media for Dentists
Social media platforms are crowded and noisy. What can you do to stand out from the crowd? Content with relevant images received 94 percent more views than content without relevant images. These posts garner attention and drive engagement. Additional information on how visual content impacts marketing can be found here. Jazz up your posts with photos. Then Read More
Date: January 11, 2016
Category: Feature Client
Vista Dorada Dental and Maricopa Fiesta Dental Dr. Matt Roper is a licensed general dentist with offices in Gilbert and Maricopa, Arizona. He practices alongside doctors Nathan McLaws, Stephen Hunsaker, and Peter Spanganberg. Dr. Roper caters to families and anxious patients offering several levels of sedation dentistry. In addition to pediatric, sedation, and emergency dentistry Read More
Date: December 17, 2015
Category: SEO
Mama always said life was like a box of chocolates. You never know what you’re gonna get”. –Forrest Gump With all the changes and twists that happen in Google search, Google is also very much like a box of chocolates—you can never tell exactly what you’ll get. Online marketing and SEO are continually evolving. Google Read More
Date: October 1, 2015
Category: SEO
Let’s face it, everyone wants to be visible in Google. The closer your website is to the coveted first position of the first page of Google search results, the more likely your website will be found by visitors. Scaling the mountain Google’s interested in showing only the most relevant and useful content available. The problem Read More
Date: September 10, 2015
Category: Company News
Infinity Dental Web Newsletter Living in Arizona it’s difficult to believe, but the rest of the country is now entering Autumn. We recognize last weekend you were busy barbecuing and putting away your white pants, and therefore may have missed the Infinity Dental Web newsletter. In it we cover how the new Google local pack (maps) results are changing search Read More
Date: August 31, 2015
Category: Reputation Management
Reputation management’s been a hot topic in our office as of late. If you haven’t read it, my colleague (and our creative director) Megan, recently published a blog on the basics of reputation management for dentists. And, while the world was bewildered by the tragic and untimely death of Cecil the lion, Jaren our search Read More
Date: August 12, 2015
Category: Local Search
Before and After screen shots of the change Late last week, Google rolled out a change in the way that it displays local businesses in the search results. These results had formerly been displayed in “packs” ranging from 3 to 7 results on the first page of Google search results for select searches. Here is Read More
