Date: March 10, 2016
Category: Marketing
It’s morning. You breeze into the office, tea in hand, ready to take on the day. Your intentions are noble. Today’s the day you’re going to hammer out that tooth fairy blog post, record a video of your hygienist teaching patients proper flossing techniques, and create an infographic about dental emergencies. And then…life happens. If Read More
Date: February 10, 2016
Category: Social Media for Dentists
When it comes to marketing, one of the fastest ways to lose your audience is copy that sounds stuffy and formal. This applies to all forms of marketing content—social media updates, blog posts, emails, websites, whitepapers, infographics, videos, podcasts, et cetera, et cetera. Readers pay more attention to conversational copy. Dentists and dental marketers, when I say Read More
Date: January 21, 2016
Category: Social Media for Dentists
Social media platforms are crowded and noisy. What can you do to stand out from the crowd? Content with relevant images received 94 percent more views than content without relevant images. These posts garner attention and drive engagement. Additional information on how visual content impacts marketing can be found here. Jazz up your posts with photos. Then Read More
