Introducing Emily Martineau
Date: January 8, 2014Category: Author: David Hall
Let us introduce the newest member of our Infinity Dental Web team, Emily Martineau. She was hired in late December as our new Maps SEO director.
Emily received a B.S. in Finance from the W.P. Carey School of Business at Arizona State University in 2005. She says she majored in Finance because she is good with numbers and analysis. It was also a practical decision designed to make herself as marketable as possible. When I first became acquainted with Emily, she struck me as someone whose personality would lend itself more to marketing than to finance. I asked her if she would consider a position in our company in a marketing capacity, and she said she would be very interested in that. So when we had this opening in December, I called her, interviewed her, and found it was a great fit.
At Infinity Dental Web, we have been at the leading edge of work with business listings on the Internet. When Google first launched its Google Business Listings in 2010, we took a course on this service and then began to offer managing these listings as a service to all of our clients. As the concept grew with Google and other Internet companies, we expanded the services and around the middle of 2013 began calling it Maps SEO. As Internet marketing has continued to mature, Google and other search engines have developed a separate algorithm for ranking businesses on their maps – separate from the algorithm used to rank pages in their general search results. It is a fast-developing field, and someone with Emily’s energy and strategic thinking is just the right kind of person to dig into what is going on and to figure out how to compete with other businesses.
Commenting on the new position, Emily said:
“I’m excited to introduce myself as the Director of Maps and SEO for Infinity Dental Web. I may not love going to the dentist, but I have a passion for owner operated small business! And if we must go to the dentist, we want to find a good one right? The work we do at Infinity Dental Web helps connect customers and dental providers to provide a win-win situation. And I can get behind that! I am excited to help privately held practices maximize powerful and cost effective Internet advertising techniques. It’s amazing how the Internet has re-energized the small business sector of our economy. I am pleased to be working with Dr. Hall and his staff.”
Giving us a little insight into her personal life, she added:
“I am fortunate to have a great husband and four darling children. When I’m not hard at work helping Infinity Dental Web clients maximize their Internet marketing presence, I’m usually hard at work managing my home and family life. But on the occasion that I do get a quiet moment to myself I love to read! It’s my window to the great big world and feels like simultaneous entertainment and education; which is about as good as it gets in my opinion. My favorite books are Atlas Shrugged, Ben Hur and Little Women. I also love good food, being active outdoors and the feeling that comes from doing something good each day. I once came across a quote attributed to Jack London, ‘The proper function of man is to live, not to exist,’ and I do my best to keep that wisdom in mind as the days speed by.”
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