Category: Author: Taylor Dahlstedt
We have a new tool for our clients—the Infinity Dental Web virtual smile consultation app.
Even before the coronavirus pandemic there have been large increases in virtual patient care. A report published by the American Medical Association over a year ago reported exponential increases in the use of telemedicine. The pandemic has vastly accelerated that growth, with a reported more than quintupling in just over a month this March and April.
So we decided to do what we could to help you tap into this trend by creating an app to enable you to offer virtual consults. At the beginning of July our technical department began working on this and by the end of the month we had a fully functional beta version installed on the website of one of our clients, Dr. Fred Arnold of Lexington, KY, which has since been successfully used by several of his patients.
Since dentistry is a hands-on profession, virtual treatment has very limited application. But even virtual diagnosis is going to be difficult. However, this app could be easily employed in a cosmetic dentistry consultation. Many of our clients already offer a complimentary cosmetic consultation where the dentist takes a quick look at a smile, listens to the patient’s questions, and offers some idea of what could be done to answer their concerns. A complimentary virtual consult is a natural extension of that type of appointment and to us seems like a very feasible option for many practices.
If your patients want to see a rendering of what you could do to improve their smile, from the convenience of their own home—this is the solution. In the age COVID, anything you can have your patients do from the comfort of their own home is helpful.
How It Works
A pop-up box (we call it a widget) is created that displays on your website. We recommend installing it on the home page and on key cosmetic dentistry pages. In addition, a page can be created that explains the app, and a link leading to the page can be placed in the main website menu.
To get started, the widget will ask the patient to give a little bit of information about themselves and any desires they have regarding their smile and any questions. For the best results, the patient will upload one full face and one close-up smile photo to the widget. The clearer the photo, the better. The patient can also provide details on what they want to change, any relevant history, and their overall treatment goals.
You will then get an email alerting you to the inquiry. You can respond with a personalized video, addressing any questions or concerns, as well as providing some treatment recommendations. You’ll send the video back to the patient and invite them to schedule an in-person visit at the office to give them more detailed information about what their case requires and to hopefully proceed with treatment.
There are other virtual consult apps that have been developed. Ours is different from them in a couple of ways. First, it is specifically geared for cosmetic dentistry consultations. Second, it does not route patients through a third party website but keeps them on your website. Third, it doesn’t require a significant monthly fee.
Interested? Give us a call.
While there are some maintenance requirements after the app is installed on your website, we are waiving any maintenance charges for existing clients and there will only be a one-time installation fee plus a discounted new page fee if you opt to add a new page explaining virtual consults.