5 Changes for Your 2015 Digital Marketing Strategy
Date: December 29, 2014Category: Author: Jaryn Lynea Hart
The days are getting shorter, temperatures have dropped, and holiday shoppers are swarming the stores! All this can only mean one thing: 2014 is coming to a close. We learned a lot this year, from pigeon to penalties, and some marketers rose to the challenge – while others fell behind. If your marketing strategy fell short, fear not! Now is the perfect time to study 2015 Digital Marketing Predictions and adjust your strategy… otherwise you could be left in the dust again!
For a long time in marketing, each department was separate. SEO managed only SEO. Social Media handled only Social Media. IT was buried in code and PR created their own branding strategies. Now the days of division are over! More than ever each department must collaborate and work toward a common goal. Marketing this year will turn into a critical aspect of the growth of an organization, forcing everyone to become a brand manager of sort.
All departments are intertwined and without working together they will fall short. Luckily if you’ve already built your marketing structure for teams to collaborate (like Infinity Dental Web!) you’ve already got an edge on the competition!
The days of keyword spamming and shortcuts are long over. While it’s still important that all your search terms are present within the website – content is still king! With Google becoming ever closer to developing AI for website crawling – it’s become harder and harder to sneak your website into the top rankings. That’s because Google’s prime motivation is to give the consumer an enjoyable, quality experience. If your website isn’t up to par content wise – you’ll be punished. Why such an emphasis on content? “Content will make it easy for new and existing customers to locate and use the best products and services they intend to look for in various channels (search, social, paid advertising, etc..) Educating the target audience will now become the top selling point of many brands from whatever industry they are in.” — Venchito Tampon, Content Marketer and Link Building Specialist, Digital Philippines.
Unsure if your website is making the cut? Browse websites that you frequent yourself regularly or websites that you consider credible and respect. Then look at your website. Do you see the difference? It might be time for a re-design!
We’ve already mentioned before how videos can liven up your content and our good friends at Social Media Examiner agree. They make the prediction that in 2015 video will be the number one focus of the online community. This really isn’t surprising when you consider that every minute, 100 hours of videos are uploaded to YouTube. In addition, the site gets up to 30 million visitors each day. YouTube is the largest video resource online and is also the second-largest search engine (behind its parent company, Google).
If you can tap into the traffic and publicity YouTube offers, your SEO could benefit significantly.
When marketing online, the hard sell isn’t selling anymore. Much like the previous point regarding quality content – the digital community is looking for a positive experience and doesn’t want to feel like they’re being sold to. Instead, they want to engage with you! It’s important that you develop a personality behind your brand and actually converse with users online. Consumers are turned off when you’re repeatedly trying to sell discounts or new items. However, when you behave as a friendly person who entertains or educates – you’ll keep visitors coming back for more!
We here at Infinity Dental Web have already discussed multiple times the importance of a mobile site. Yet many people are still doubting the impact this change can make. Now that Google labels websites that are optimized for mobile as “mobile-friendly” within its mobile search results, failing to have a mobile-friendly website can have a negative impact on your website’s click-through rate (CTR). As Search Engine Watch puts it, “The mobile user will give preference to the results that Google identifies as being mobile-friendly. The effect of this over time is less click-throughs for the website that is not mobile-friendly, and more click-throughs for the websites that are.” The fact is 1 in 5 people use a smart phone while 1 in 17 use a tablet. Mobile devices aren’t going anywhere and they are officially changing the way search engines operate. Maintaining a fun, simple mobile website is no longer optional.
Don’t stress if all this sounds too overwhelming! Remember, the world of digital marketing is constantly changing. Yet with the talented people at Infinity Dental Web guiding you – your marketing strategy can always remain two steps ahead of the curve!
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