A client has come back
Date: August 25, 2010Category: Author: David Hall
We are particularly proud of our client retention here at Infinity Dental Web, which is over 97% of maintenance clients retained for two years or longer. We did have one that discontinued their SEO/maintenance contract with us earlier this year, and is now coming back.
We were able to obtain traffic statistics for a two-year period, and we think that what it shows is revealing. Here is the traffic pattern, as measured by the web-stat web metrics program:
We have been doing their SEO, as you can see, since June 2008, and from July 2008 to November 2009, we were able to more than double it.
In late December, this client contracted with their existing design firm to re-do the design. There is somewhat of a gap in the counter traffic for part of December, and all of January, because of needing to reconfigure the traffic software. At that point, the client decided to try someone else for SEO. You can see the effect on the traffic was severe, cutting it back to less than half of what it was while we were taking care of their SEO. And from May to August 2010, it decreased every month.
We’re happy to welcome the client back, and will enjoy getting their traffic back up and helping them convert that traffic into patients.
And this graph is also instructive for our new clients. Notice that, while it is in the growth phase, the traffic grows in spurts. Some months there may be less traffic than the month before, but the overall trend is an upward climb. Notice also that once we hit the twelfth month and we have reached the promised traffic levels, we continue to do SEO and traffic keeps increasing. If you stay with us, our goal is to continue increasing your traffic year after year. This is one of the secrets to our client retention.
Links: Read our page about dental SEO, how it works and what we do.
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