Every marketing plan we execute for each client starts with search engine optimization (SEO). If people can’t find your website, little else matters. So, let’s give you a little insight into what we do to help people find your website.
As Google and other search engines have evolved, there have come to be two main types of SEO, based on the two major ways people find businesses online—general SEO and local SEO.
General search is directed at traditional searches, where someone will go to Google and type, say Naperville porcelain veneers into Google. Searches like this will deliver results based on the strength and quality of the website and how well the page matches the search term.
Local search is directed at searches in maps or other online directories. If someone goes to Google maps to search for a dentist, for example, Google will deliver results based on a different algorithm that has a heavy emphasis on location and takes into account other factors related to both the business and the website. Searches on smartphones will generally default to local search.
At Infinity Dental Web, we have two separate SEO programs, one to address each of these algorithms. Every website we create includes services to optimize your website for general search, because that’s the starting point of SEO. And the websites are priced based on the SEO strength of the site and the intensity of our ongoing SEO activities on your behalf after launch.
Your new patient goals may also require our Local Search services, depending on how aggressive those goals are. This will bring in website traffic from searches in Google maps, other online directories, and smartphones. Click here for more information on these Local Search services.
At Infinity Dental Web, we have two levels of guarantees. The first is a traffic guarantee, which is based on the confidence we have in our SEO skills. If, after one year, we don’t reach the traffic level you have chosen (monthly visits, as measured by the Webalizer traffic program), we will work for free at that point until we reach the target. Here is a list of the traffic we guarantee for each SEO level:
Beyond this, we also promise that your website will attract the number and quality of new patients that we led you to expect when we discussed our proposal for your practice marketing plan. Click here to read more about this new patients guarantee
While some dentists seem to think that search engine optimization is expensive, marketing-savvy dentists view it as economical. A rule of thumb in marketing is that a ten-to-one return on your marketing dollar (ROI) is an excellent value.
Money spent on SEO, however, can easily yield a twenty-to-one return on investment or greater. Some dental practices spend lots of money developing a beautiful website, and then they have to buy a radio ad or place an ad in their city magazine to direct traffic to their website. This is an expense that you don’t need. For much less money, you can have us optimize your site to make it more visible.
While at Infinity Dental Web we know all the search tactics and terminology as well as anyone in the business, we don’t use those sales tactics. First of all, Google has been very successful at moving past the SEO tricks and manipulation. Yes, there are some critical technical details that must be incorporated into your website for it to rank well, and there are some rules that Google has created that need to be respected. But Google has made great strides in identifying and rewarding quality websites that have helpful content and user-friendly structure. The best recipe for enduring success in today’s internet marketplace is to simply have a great website and then to promote it online. And the best way to judge an SEO company is to move past tricks and gadgets that you don’t understand and simply look at results. So we invite you to examine our results, our case studies, and the rankings of our clients. The writers at Search Engine News have called Infinity Dental Web the leader in search for the dental industry. We know what we are doing, and we can put that expertise to work for you.