Social Media Marketing

Your practice has an unique story to tell—we know how to leverage your story to create an online experience that turns patients into true advocates for your practice.

Benefits of Social Media Marketing for Dentists:

Social media is the internal marketing of the 21st century. Let our professionals maximize its impact for your practice.

Build Patient Loyality

Patients become more comfortable with your staff and doctors and develop an emotional bond with your practice.

Patients Spend More

According to our research, patients in your online community spend 82% more on dental services.

Increase Referrals

Socially engaged patients are more motivated to refer their friends.

Reach More of your Target Audience

Hyper-target your marketing efforts with boosted posts and social media ads.

Increase Traffic

Drive website traffic by linking to supporting pages.

Strengthen your SEO

Search engines read your social media signals.

Reviews Management

Provides a platform for reviews allowing you to build and strengthen your online reputation.

Improve Patient Satisfaction

Patients are more likely to accept your treatment recommendations when they know and trust you.

What’s a Social Blog?

Your social blog develops better customer relationships, positions you as an authority, and drives website traffic, all while engaging patients. By sharing your blog posts to your social media channels, you provide an opportunity to get to know you and your staff before stepping through the door. On average, clients with a social blog have seen their traffic double in their first year of service. A social blog is different from and SEO blog, or one that’s part of your search engine optimization (SEO) strategy. SEO blogs draw traffic to your site by providing clinically relevant information about the services you provide.Many of our clients have two blogs—one highly visible social blog featuring content designed to engage your online community, and one SEO blog with keyword heavy, search engine driven content.

Social Media Packages

Every social media package includes:

Your own social media manager who works closely with your office to develop content based on your business objectives
Materials to promote your social media presence in your office
Regular phone support and consultation
Continual monitoring of social channels, including responding to patient comments and reviews
Analytics and reporting

Basic

Custom social media strategy* including social media pages designed to reflect your practice branding and personality
Posts to Facebook two to three times weekly or more, depending on the types and amount of content provided by your practice
Either Twitter or Instagram management with regular posts
Management and implementation of events, promotions, contests, etc., on social media
Continual monitoring of social channels

Integrated

Custom social media strategy* including social media pages designed to reflect your practice branding and personality
Posts to Facebook three to five times weekly or more, depending on the types and amount of content provided by your practice
Custom-designed Instagram page with posts three to five times weekly or more.
Twitter profile with ongoing posts and follower engagement including Retweets, Likes, Follows, etc. (approximately 40 tweets per month)
Branded social blog featuring up to one to two custom blog posts per month
Management and implementation of ads, events, promotions, contents etc. on social media with allocated budget from client
Continual monitoring of social channels including community engagement, reputation management and crisis communications services

*We can create a unique social media program for you using whatever mix of social media services would fit your practice. If you have an idea of the mix of services you would like, give us a call and we can give you a quote.