If you are serious about measuring the impact of your website, you should consider having a unique phone number posted on the site in order to track the amount of new patients calling. We strongly encourage that for all our clients. The cost is minimal, and it provides valuable feedback.
We have recently added an advanced call tracking feature which has the capability to determine the search term the patient used to find your website to find out which search terms are bringing in patients and which aren’t. That call tracking feature begins at $45 per month, and if you would like to upgrade to that level it could provide very helpful diagnostics for you.
With both basic and advanced call tracking, we provide a custom report that tracks the number of monthly new patient phone calls. We can also record the phone calls so that you can listen to incoming calls and train staff how to better convert calling patients.