You Can’t Hurry Love…or Trust!
Date: June 7, 2011Category: Author: Christin Paty
What many people don’t realize is that establishing a relationship with the search engines, such as Google, is no different than relationships between people. Let me ask you, do you immediately trust someone the minute you meet them? Of course not. Trust is accrued over time, and you need to put forth effort and nurture it in order for the relationship to grow. Establishing this relationship can take months, or even years. Your website should be thought of the same way. Unfortunately, there is no silver bullet to get your website to the top and rank #1. Your website must gain trust and credibility before any search engine is going to send people to it. The way to do this is by interacting in a meaningful and interesting way. The SEO done on your site needs to be relevant and pertinent, and the relationship needs to constantly be cultivated.
But what happens if you try to rush things, and cheat by using shortcuts to get to the top? Be forewarned, you can’t keep secrets from Google! At some point they will catch on and you will be penalized, and then you will have to start regaining that trust all over again.
So, just remember, “Good things come to those who wait.” Be patient and consistent, and over time you will reap the advantages of a long, prosperous relationship with Google and the other search engines.
This is why we at Infinity Dental Web ask our clients to be patient with our SEO work to reap the benefits of a well performing website. We know that it takes time for quality and relevant content along with our SEO strategy to be deemed “worthy” by Google. And this is why we offer our clients a traffic guarantee: If your website’s Webalizer traffic has not reached its designated level within the guaranteed time period, the monthly SEO and maintenance is free until this goal is met.