Category: Author: Sarah Skidd
Top 7 Terms to Know When Talking to Your Internet Marketing Agency
When you work for a company that does websites for dentists – and you’re immersed in that world for 8 hours a day, you forget that there are people out there with other interests and different specialties—and they don’t know the internet marketing lingo.
It’s not like math class—you can use a cheat sheet when talking to your marketing agency or reviewing your website proposal.
Knowing these few things puts you heads above what the average person knows about web agencies and internet marketing.
SEO stands for search engine optimization. All that means is doing things online to get Google to notice you. The more Google loves you, the higher you’ll rank in search results.
So if you want implant patients in Vero Beach Florida, you need to do the online equivalent of jumping up and down and screaming “I’m the best implant dentist in Vero Beach, I’m what people are looking for, I’m the expert, I’m professional, I know what I’m doing, patients love me!”
That incessant jumping and screaming is what we internet marketers do. We develop a plan for you to get Google to notice you and to show your dental website to people who really do want to find the best implant dentist in town.
SERP stands for search engine results pages. These are those blue clickable listings that show up when you Google “best dental websites”. Any website that shows on your screen qualifies as a search result—both organic results and paid ads.
When they say “the” algorithm, they mean Google’s algorithm. It’s Google’s all-knowing brain that figures out which dentist in Vero Beach ranks first, second, third etc. It’s fairly mysterious and Google keeps changing their “algo”—it keeps us internet marketers and website builders on our toes.
URL stands for Uniform Resource Locator – it just means your website address (domain name) such as: https://www.infinitydentalweb.com/
If you’re asked who hosts your site, the marketing agency is looking for what company holds your website on their server. Some agencies may have their own server in house. We contract with a server company who provides us with the latest high-speed servers and 24/7/365 monitoring and maintenance.
Your Registrar controls your domain name (URL) and points that URL address to the host. If you are changing marketing agencies, someone needs to tell the registrar to change the pointers to the host of the new agency. We recommend that our clients retain personal control of their domain name registration because that represents the ultimate control over the website.
When you buy a website, part of what you are getting is the design—the look of the website. The design can be tailor made for you or it can be templated (an adaptation of a standard design).
At Infinity Dental Web, if you get a status report saying “your website is in content”, that means that writers are currently crafting custom text for your website. Content also includes your photos, testimonials – basically anything on your dental website that you see (not the coding in the background).