Some Thoughts on Search Engine Optimization
Date: November 17, 2009Category: Author: David Hall
We just finished a successful meeting, connecting with several potential clients at the ACE Symposium on Periodontics and Systemic Health in Scottsdale.
In conversing with one prospect we met at the meeting, I had occasion to ask what he was paying for Search Engine Optimization. $500 per month, he told us. When I analyzed his site, I saw that he was showing up on page 4 of Google for his main targeted keyword – which was “(placename) cosmetic dentist” where the place is a suburb of about 250,000 population and extremely non-competitive. His home page had a Google Pagerank of 1, and the Planet Ocean Site Strength Indicator Tool gave him a site strength of 7.69 out of 100, which is very poor. I asked him to forward his traffic report, and it showed an average of 31 visits per month search engine traffic. But with a pathetic page 4 listing, what would you expect? People searching for his name will find him, but not much more.
The question in my mind is “what is this SEO company doing for this dentist?” I can’t imagine anything useful they are doing for him, yet they are collecting $500 per month. By contrast, for our high-powered SEO package, we guarantee 2000 visits per month for a monthly fee of $395, and we often actually get double that traffic for the client. Pull out your calculator, and you’ll see that we get our clients over 60 times the traffic this dentist does, and for less money.
The moral: There is a lot of “snake oil” being sold in the SEO industry. Beware!
There’s an interesting article titled “SEO Smoke and Mirrors” in the November Website Magazine. Click the link to read it.
You may also want to check our page on costs for our dental search engine optimization services.
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