Category: Author: David Hall
Our company is unique among dental website companies in its focus on results. We’re the only website company we know of that actually guarantees traffic for its clients. The other dental website companies focus on the appearance and size of their websites.
In keeping with this emphasis, we decided we wanted to rename our website packages. We have been calling them “three-star,” “four-star,” and “five-star.” But as we thought about it, those names have appearance connotations. So we decided to rename them with names that reflected how they performed.
We have now posted the new names on this website. Our “three-star” package is now called the “Performance” package. “Four-star” is now “High Profile.” “Five-star” has been named “Dominating,” because that’s what it is designed to do – to dominate its local market.
Check us out and see what we can do for your marketing program.
Renamed our website packages based on what they do, not on what they look like.
In an interview, an applicant marveled at how unique our approach to our clients is. Everyone else puts up a website and then figuratively pats the client on the back and says, “There you go, we’ve done our job.” To follow through and call offices to see how many patients they are getting, and whether they are attracting the types of patients they want to see – they had never heard of anything like it.