Category: Author: David Hall
We thought it’d be nice to introduce ourselves, so each week we’re going to spotlight a member of the Infinity Dental Web team.
David Hall aka The King of Internet Marketing
What’s that like?
I view my principal role as charting the strategic course of the company. Having been a practicing dentist, I try to view what we are doing from the perspective of a client or prospective client and give the rest of our team direction on how to meet their needs.
What motivates you to work hard?
I honestly don’t have any grand financial ambitions. My goal in founding Infinity Dental Web was to create a great, enduring company that would be recognized as a leader in dental Internet marketing. Visualizing that growth and establishing that reputation are what motivate me.
What’s your favorite thing about your career?
I really like the people I work with and they make my work days enjoyable.
What was your first job?
My very first job was as a paper boy in suburban New York, delivering Newsday. I was 12 when I started. I had about 60 customers that I delivered to, Monday through Saturday, and I would have to collect from them myself, weekly. I paid the distributor for my papers and kept the profits, plus my tips. It was a great learning experience. I wish young people could have opportunities like that nowadays.
What would you sing at Karaoke night?
I don’t have a great singing voice, but I do have a deep, bass voice and pride myself on being able to hit notes as low as anyone. So I would pick a song that gets really low, like the old Tennessee Ernie Ford 50s song, “Sixteen Tons,” or some of the background vocals accompanying some old Olivia Newton John songs.
Tell us about your biggest pet peeve.
I’m known around the office as being a stickler for the proper use of language. I get annoyed when people are sloppy with words and their meanings. I think people should say precisely what they mean with words that won’t be misunderstood. For example, the original meaning of the term “organic search” is “unpaid search,” as opposed to pay-per-click advertising that shows up in the search results, a meaning that is clear and logical. But now we have some people in the SEO community who are using “organic search” to mean “non-maps search.” They could just as easily say “general search,” and it would be clear to everyone what they mean. It makes it hard to know what people mean when they get sloppy with the language like this.
What’s the most unusual thing you’ve ever eaten?
Before I had a shredder, if I had a document with something highly confidential on it such as an account number or something like that, I would cut out the number from the document and eat it, and then throw the rest of the paper into the wastebasket.
Are you related or distantly related to anyone famous?
My most famous ancestor would be my great-grandfather Robert Anderson Yoder, who founded and was the first president of Lenoir College in North Carolina. The institution is now Lenoir-Rhyne University.
If you could share a meal with any individuals, living or dead, who would they be?
Of historical figures, I think the one I would most like to meet and talk with would be Abraham Lincoln. I deeply admire him—his vision and his character—and would love to get to know him. Besides former President Lincoln, I would be anxious to meet some of my own ancestors. My great-grandfather Yoder whom I mentioned above, would be one. Another would be my seventh great-grandfather Francis Hall, who came to America from England in the 1630s as a young Puritan. It would be so rich to talk to them.