Infinity Dental Web August Newsletter
Date: August 2, 2011Category: Author: Julie
Pay Per ClickFor those of you that are not familiar with it, pay per click (PPC) advertising are ads that are strategically placed within the search engines results page. These ads may show up on the top, bottom, or side of the page. The site and location will vary depending on the amount that you are willing to pay. As an advertiser, you are only charged when a user clicks on the ad to view it. This procedure allows you to manage your expenses dedicated for advertisements. You are able to allocate the amount you would like to spend on daily advertisements and put a ceiling on the expenses. The price per keyword is determined on supply and demand. Search engines start the bidding and the amount of competition will raise the bid. Generally, the higher the bid, the more prominent your ad will appear. A well executed pay per click campaign can be very beneficial since it can target locations and keywords. It is one of the fastest ways to bring targeted traffic to your website. Of course this does require a close attention to detail, and a properly managed campaign can be extremely successful. Infinity Dental Web is now offering pay per click management and all accounts will be handled by a Google Certified professional. We will take care of all set-up details, campaign settings, daily budget, geo-targeting, ad groups, and keyword research. Did You Know…..that your website maintenance includes adding video for your practice? If you are not taking advantage of this feature we strongly encourage you to do so. Videos can be simple and include an office tour, patient testimonials, or procedure information. In addition to adding it to your site, we will also create a YouTube Channel for you and customize it to reflect the look and feel of your website. We will also include the YouTube icon on your homepage for visitors to see. For those sites dedicated to cosmetic dentistry, the Smile Gallery has been extremely successful in helping to convert web visitors to patients. Our statistics show that these pages are among the most visited pages on the site. The most effective photos are those which show previous patients before and after photos. If you are a cosmetic dentist and do not currently have a Smile Gallery included on your site, please contact us to discuss further. Both photos and videos can also be included on your Google Business listing to help optimize performance. Reviews Count!In today’s world, more and more people are turning to the Internet where they can read reviews and make decisions based on other individuals experiences. These reviews are becoming critical in the selection process. For this reason, it is of great importance to have your patients share their positive experiences by posting a testimonial about your practice on the web. Whether a request for review be included on the patient receipt, asked in person, or sent via an e-mail follow up (with a link to review site), it should become common practice. We are making this even easier by offering our clients the opportunity to add a review page to their website. This page would include links to various review sites, like Google, Bing, Yahoo, or others. And although Google seems to rule the Internet, it is still important to diversify and try to receive reviews from at least two other sources. We hope you decide to take advantage of one, or all, of the above opportunities. Please contact Infinity Dental Web at (480) 273-8888 for additional details. |