Movie quotes are awesome.  They convey so much more than words alone can. In fact, many of life’s difficult situations can be handled by an appropriate movie quote.  Consider the following examples:

• You’re afraid to face the future because of some painful past experiences
  • The Lion King:
    • [After Rafiki hits Simba on the head with his stick, and Simba asks why he hit him]
      Rafiki – “It doesn’t matter!  It’s in the past!
      Simba – “Yeah, but it still hurts.”
      Rafiki – “Ahh.. yes, the past can hurt. But from the way I see it, you can either run from it, or… learn from it.”
      [Rafiki swings his stick at Simba, who now ducks.]

 

• Your client tells you that they won’t pay your invoice
  
  • Ghostbusters:
    • [After the Ghostbusters remove the slimer ghost and Peter Venkman tells the hotel manager the fee]
      Hotel Manager – “Five thousand dollars?  I had no idea it would be so much. I won’t pay it.”
      Peter Venkman – “Well, that’s alright. We can just put it right back in there.”

• You’re facing a really hard challenge and you want to give up
  • Galaxy Quest:
    • “Never give up. Never surrender!”

So, it’s no surprise that we can gather many important SEO tips from a movie – Highlander.

Many aspects of internet marketing require cooperation and collaboration with fellow bloggers and web marketers, but when it comes to ranking at the top of Google – There Can Be Only One. But instead of having a final Gathering, we have countless gatherings of the search engines every day. At each of those gatherings, almost all of the power flows to the one at the top.

We’ve got three main takeaways from Highlander that can help you to win at the ongoing Gathering.

1 – Know your enemy, er… Competition

Analyzing your competition’s ranking strategy is crucial if you want to avoid getting your head chopped off. This includes analyzing their backlink profile, keyword terms, on-page optimization factors, and their social media strategy – what platforms are they on, and how effectively are they engaging with their audience. Another good question – is their dental website mobile optimized for visitors?

2 – Pick your battles

Knowing when and where to fight is as important as knowing how to fight. Keyword research is the key to this knowledge. If you decide to go after Kurgen (ie: your most sought-after keyword term) right at the start, you will definitely loose your head.  There are plenty of other long-tail keyword terms that you should be targeting to begin with as you grow in strength and power from the Quickenings you’ll gain.

3 – Know when to let go and move on

While Google is not immortal, chances are good that they will be around for the foreseeable future. But that social network, partner site, tracking tool, or writer might not always be there. Keep this in mind and don’t become too attached to any one source of backlinks or traffic.

To end with, the crew’s motto from Galaxy Quest really is the most apropos – “Never Give Up!  Never Surrender!”

See you at the gathering.