Five Ways Your Website Can Attract New Patients
Date: June 15, 2015Category: Author: Heather
Choosing the right dentist is more important than most people may think, especially when the dentist will be providing dental care for more than one family member. Because some people tend to have an innate fear of getting in the dentist chair, they need to know that they are in the best hands possible. As a dentist in the information age, it is critical that your web presence highlights all the qualities that make you stand out among your local peers.
There are some very specific things that could make or break how you attract new patients. If you are lacking in your ability to showcase these things to potential patients you might just get left in the dust. This said, here are 5 important things people look for when choosing a new dentist.
Five Things That Will Attract New Clients
1 – Personable
When an individual chooses a dentist for themselves or their family, there are many different things that they will be looking for. One of the most important is finding a dentist that has good “bedside manner” for lack of a better term. Simply stated, most people want a dentist that is personable enough to make adults and children feel comfortable in virtually any situation that they may be found. From cleaning their patients’ teeth to performing a root canal, the manner in which a dentist interacts with their patients can make all of the difference in the world. This is specifically relevant, for a child or an adult who has had a bad dental experience that they must overcome before they can begin to relax in anyone’s dental chair.
This can seem like a tricky quality to showcase on your website, but it is actually quite simple. Testimonials from satisfied patients can go a long way. The more testimonials you include from real patients with rave reviews, the better your practice will look to potential new patients.
2 – High Tech and Quality Dental Advancements
With all of the new technological advances in the dental industry today, dentists have access to high tech equipment and procedures that can make their jobs easier. Therefore, when an individual walks into a dentist practice today, they want the option of having the best technology available to them. From dentists performing a root canal with a video monitor that is built into a digital pair of glasses to an intra oral camera that allows the patient to see their teeth via a plasma TV, most people want to know that they are receiving services from a dentist that believes in using state of the art dental equipment and procedures.
There are a few ways you can display what you have to offer so don’t be afraid to get creative. Some basic ideas include using a “Services” page, or having a scrolling slide-show of your cutting-edge technology on your home page.
3. Calm and Clean Atmosphere
When people visit their dentists, they may be directed to the dentist’s chair as soon as they enter the practice. On the other hand, they may have to wait awhile for someone who arrived before them to receive their treatment. Regardless to the situation and the wait time, people like for the atmosphere in the dental office to be clean and calm. Therefore when the person looks around to survey their environment, they are usually looking for a overhead TV to serve as a time killer and be a welcomed distraction. It is also important for the room to be clean and furnished properly for people to wait in a healthy environment.
Image galleries are a great way to let a potential patient imagine what it is like to be in your office. Car salespersons often ask you to sit in the driver’s seat and imagine being the owner of the car and they do this because it is a powerful psychological tool. Letting your prospective clients imagine themselves as already being your patient could have a huge impact.
4. Flexibility
Another thing that people normally look for when they are choosing a dentist is flexibility. Flexibility is essential for people who have very busy schedules. In specific, those they cannot always arrive during the 8 to 5 hours. Instead, they may have to schedule their appointments after 5:00 p.m. or on a weekend if needed. Regardless to the individual’s preference, people like the flexibility of coming when it is most convenient for them.
Try to find some way of incorporating your flexibility into your website. It could be on your “About” page, or from testimonials of other satisfied patients.
5. Affordable
Before an individual makes their selection, they will also need to know if the dentist’s prices are affordable. If the price is too high for the entire family to be serviced properly, the individual may choose to continue to search until they find someone else who will meet their needs. This doesn’t necessarily mean you have to discount your services. Instead, it means you need to be very clear about who your ideal client is as well as being aware of whether or not you are targeting them effectively.
If you are the most “upscale” dental practice in your area, be sure that your website lets people know that you offer only the best and are in high demand. If you specialize in families, children, or anything else, make sure your website caters to your target clientele appropriately.
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