Category: Author: Christin Paty
When it comes to building websites, Infinity Dental Web knows that the design must reflect the dentist and practice accurately. Warmth and trust must also be conveyed about the dentist and staff the moment the patient lands on any page within the site. Further, our websites are built to offer every convenience for the patient that is possible.
Website Design Phase
In the beginning of the design phase, we take the time to really get to know the dentist, staff, and their patients. First, we conduct an extensive design discovery meeting to include the dentist and design team. Then, we collect pictures and videos of the practice, dentist, staff and patients. We also collect patient forms to post online and anything else that will benefit the patient. Additionally, we ask the dentist and staff to complete personal bios for the doctors and staff pages. Getting to know the patients by researching them, conducting surveys, and studying the website analytics is crucial as well. Gathering this information prior to creating the design artwork gives us the insight on how to create a design that gives the patient a sense of warmth and trust when first visiting the website.
Website Development Phase
Once the web design artwork has been completed, our website development team will step in to build the website. This talented team is constantly learning the latest technology and discovering the newest features to add to the websites they develop. For example, when it comes to a cosmetic dentistry website, we know that the smile gallery must be top notch to convert patients. We know that these types of patients do a greater amount of research than those just looking for check-ups and cleanings. Patients looking for high-end dental procedures need evidence that the dentist has the knowledge and skill level to do great work. It also takes great skill in showcasing the dentist’s work. To see an example of one of our most recent designs and its functionality, take a tour of the website and take notice of some of the following elements that were built into the design:
- Be sure to check out the smile gallery and how easy it is to learn about Dr. Calvo’s beautiful work.
- View the video gallery to see how much Dr. Calvo’s patients love her.
- Check out Dr. Calvo’s social blog and get to know her on a more personal level.
- Learn if you have sleep apnea and what you can do about it by completing the sleepiness assessment.
Features Added For Patient Convenience
Some of the ways to make the website convenient for the patient are by adding responsive technology so that the patient can easily view the website from a cell phone, iPad or tablet, or from a desktop computer. See how great the website looks from a mobile phone by going to www.smilestudiola.com.
Including patient forms to be downloaded and filled out by the patient prior to the first visit seems like a very minor convenience, but this saves the patient roughly 15 minutes of their precious time.
Another convenient feature is to provide patients an opportunity to check out affordable patient options. By adding a link that points directly the dentist’s CareCredit application, patients can find out within minutes if they qualify for interest free financing.
Patient reviews are another feature we want patients to have access to. Based on a recent survey we conducted among our clients’ patients, 50% of the people will read reviews about the dentist prior to making an appointment.
If your website is lacking visitors that convert into patients give us a call at 480-273-8888 or visit our website at www.infinitydentalweb.com. We have some great new designs we’ve recently added to our Website Portfolio page.